About

All selling is persuasion and the best persuasion is done through words.

It’s why we stopped grunting at one another (well, some of us) and learnt to speak instead.

Copywriting is the science of assembling the right words, in the right order, so they suit a specific market’s needs.

Copywriting takes those needs, and amplifies them into wants.

Those wants are further amplified into desire, which in turn leads to action.

This is copywriting at its best.

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