Prospect awareness is a big deal for copywriters. If your prospect is
Natural Born Writing
No matter where you are in business, your ultimate success (along with
Catalysing Statements Grow Businesses
A Simple Way To Get Hired As A Copywriter
Starting a Copywriting Business from Scratch [7 Step Guide]
How To Find Your USP
Searching for that elusive USP? It’s tough when your product doesn’t seem
Time and Copywriting
Injustice and Copywriting
“When you read something that makes you angry at someone on anti-social
Reputation and Copywriting
“Reputations takes years to build and seconds to smash”. We’ve all heard
USPs and the Copywriting Business
There’s a Latin phrase – Amor Fati. It translates as Love Fate.
Crazy Copywriting World
Because of the way we’re conditioned when young, most of us have
Copy and Copywriting
What’s the difference between pretentious and good copy? Adverbs (and equally bad
Compassion and Copywriting
To the stoics, being grateful was, perhaps, the greatest virtue. When you’re
Getting Attention – Copywriting
Surprising? That’s what you want from your copy. Right from the start.
Value vs Cost for Attracting New Clients
One problem most of us suffer from is feeling undervalued (the V
What You Put Out As A Copywriter IS Your Image – Take Care With It
Everything we put out in the world represents us, what we do,
The Wisdom of Crowds – Advice for Copywriters
The UK has never been more divided since the British Civil War,
The 80/20 Rule Flaw
The 80/20 principle just came up in ProCopyClub and I think it