All posts by Quentin Pain

The Three Types of Move Motivator Part 2 [Copywriting behaviours]

The Three Types of Move Motivator Part 2 [Copywriting behaviours]

Are you lucky? Do you even believe in it? Then welcome to part 2 of our life drivers series. As you may remember in part 1, we’re looking at 3 drivers, driver 1 being fate, and now in part 2 we look at the second: luck. Luck is the opposite of fate. With luck, there […]

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The Three Types of Move Motivator Part 1 [Copywriting behaviours]

The Three Types of Move Motivator Part 1 [Copywriting behaviours]

Today is the start of a 3 part series on the things that drive us (and don’t drive us) forward. Parts 1 and 2 are on the latter, leaving part 3 for the one to pay attention to if you want change in your life (and by ‘change’, I mean get what you want). I […]

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How To Think About Things Until You Figure Them Out Part 3 [Copywriting results]

How To Think About Things Until You Figure Them Out Part 3 [Copywriting results]

In part 3 of thinking, we reach the pinnacle of this mini series – how thinking gets us out of a hole. The title of this series is “How to think about things until you figure them out”, so let’s do that. Overthinking only happens when we hit an obstacle. It’s the same with all […]

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How To Think About Things Until You Figure Them Out Part 2 [Copywriting results]

How To Think About Things Until You Figure Them Out Part 2 [Copywriting results]

Here’s the definition of thinking: “the process of considering or reasoning about something”. Do other animals think, or is it just humans? Harvard University Professor Marc Hauser is adamant every animal thinks. In fact he has solid evidence, and when you think about it, it’s obvious anyway. We’re all animals, and every animal evolves according […]

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How To Think About Things Until You Figure Them Out [Copywriting results]

How To Think About Things Until You Figure Them Out Part 1 [Copywriting results]

Ever heard of the phrase ‘overthinking’? Haven’t we all. Let’s do some right now. Why do people buy? Answer 1 (the ‘overthinking’ method): People buy for numerous reasons. If we take the most obvious – “because they need it” we start by looking at their needs (note the word ‘needs’). We do this by asking […]

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How To Write Effective Headlines Part 3 [Copywriting Mini Guides]

How To Write Effective Headlines Part 3 [Copywriting Mini Guides]

This series is about writing headlines from a meta point of view. Read parts 1 and 2 first to get the background. Eats, Shoots and Leaves took just 7 months to sell a million copies (and that was just the UK edition). The tag line (which acted as the headline) was “The Zero Tolerance Approach […]

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How To Write Effective Headlines Part 2 [Copywriting Mini Guides]

How To Write Effective Headlines Part 2 [Copywriting Mini Guides]

This week we’re looking at headlines, but not any old type of headlines, I’m talking about the meta level behind them (read Part 1 here). To get to that, we need to start by asking a fundamental question: what is a headline? (you can find out more about the concepts of metaphysics and philosophy that […]

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How To Write Effective Headlines Part 1 [Copywriting Mini Guides]

How To Write Effective Headlines Part 1 [Copywriting Mini Guides]

The difference between a spammy headline and a normal headline is what exactly? It depends on the purpose of the headline. In other words, there is no normal, only what the purpose is. The headline of this mini guide (How To Write Effective Headlines) could have been How To Write Effective Ad Headlines or How […]

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How To Find Your Niche Or Passion When You Don't Have One - Part 3 [Copywriting Know-how]

How To Find Your Niche Or Passion When You Don’t Have One – Part 3 [Copywriting Know-how]

In part 1 we highlighted the problem most of us face, that is, most of us have no idea what our passion really is. In part 2 we looked at a way of solving that problem – a way to discover what we’re really interested in, and use that as a stepping to stone to […]

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How To Find Your Niche Or Passion When You Don't Have One - Part 2 [Copywriting Know-how]

How To Find Your Niche Or Passion When You Don’t Have One – Part 2 [Copywriting Know-how]

This week we’re looking at niches, passions, picking something (or not), and discovering if that choice is worth the investment of time. A big ask, but help is at hand. In part 1 (click here), I mentioned that not every person has a passion (in fact, most people don’t – and by passion, I mean […]

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