All posts by Quentin Pain

The Secret Of The Premise [Copywriting Secrets]

The Secret Of The Premise [Copywriting Secrets]

If you’ve been following along with the ICA Getting Started series, you’ll know all about the power of a premise (if not, sign up here: https://internationalcopywritersassociation.com). Everything worthwhile has a premise behind it, but it’s not just worthwhile stuff. It’s everything. If we could reproduce viral posts that had the same effect as the original, […]

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How Patterns Determine The Viability Of Great Sales Copy

How Patterns Determine The Viability Of Great Sales Copy

We see the world through our own eyes. But that’s not what we’re really seeing. What we’re really seeing are patterns. We’re matching groups of photons to previous groups of photons we’ve experienced. It’s the same with hearing, smelling, taste, and feeling. We’re born into the world with no experience other than the womb, plus […]

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Science of Copywriting Newsletter Featured Image

Science of Copywriting Weekly Newsletter Issue 30

For all those new to the copywriting world, and especially for those new to the Science of Copywriting, this one’s for you. To get some context, read this piece: COPYCATS: https://www.facebook.com/groups/scienceofcopywriting/permalink/1169613766702893/ People have been copying other people’s stuff since “people” was a thing. It’s how we learn. But it’s also how we become villains. It’s […]

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How To Cope When All Your Copywriting And Content Is Being Ripped Off

How To Cope When All Your Copywriting And Content Is Being Ripped Off

“Tell me something I don’t know!”. The internet is jammed full of copycat advice. People are pitching the same stuff. And it’s going to get worse. That’s not a prediction, it’s been happening since we first learned to speak. Most of us have heard of Udemy, but there are a hundred copycat sites out there […]

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Muck Rack's New Viral Trending Tool

Muck Rack’s New Viral Trending Tool

Google trends is excellent for spotting rising keywords (and using that to help clients with their next campaign – thus positioning you as a good researcher AND someone who knows what they’re doing when it comes to business growth). One of the places I subscribe to is a site called Muck Rack. Sounds utterly spammy […]

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Writing For An Audience Beats Writing For A Product Or Client Every Time

Writing For An Audience Beats Writing For A Product Or Client Every Time

The first thing we have in life that matters is time. The second thing (but equally as important) is our right to be who we are (our right to our life). Remove either and life sucks. That’s the problem for many of us right now. Although we have our time, what we can do with […]

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Science of Copywriting Newsletter Featured Image

Science of Copywriting Weekly Newsletter Issue 29

If you’re new to copywriting, click on the Getting Started button on the International Copywriters Association [ICA] home page here: https://internationalcopywritersassociation.com/ Getting started in copywriting – or anything for that matter, is about the future, yet the world mostly focuses on the now – not surprising given the current situation of course. But the future’s […]

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The Art of Saying No Without Saying No - Copywriting Secrets

The Art of Saying No Without Saying No – Copywriting Secrets

As you find your copywriting business getting busier (and it will once you know what you’re doing, why you’re doing it, and who you’re doing it for), you’ll need to learn how to say no in a yes kind of way. You don’t need to do that of course, you can just say no and […]

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How Not To Use Ethical Divide And Conquer In Copywriting

How Not To Use Ethical Divide And Conquer In Copywriting

Life is mostly about judgement. Judgements are reactions. They’re always automatic and based on everything we have experienced – in other words, our entire lives up to now. When something occurs, such as discovering the pasta section in the supermarket has been scavenged by desperate people, we have an instant reaction (a judgement) about these […]

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How Not To Use Cliches In Copywriting

How Not To Use Cliches In Copywriting

Every other press release, blog post, authority information piece, etc., seems to start with the words “In these difficult and challenging times…”. It’s become the world’s fastest cliche. On the other side are the many gurus telling us that we should lead and stay positive “in these difficult and challenging times”. Every time we read […]

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