All posts by Quentin Pain

The Top Three Movers Of Successful Copy – Mover 3 [Copywriting Knowhow]

The Top Three Movers Of Successful Copy – Mover 3 [Copywriting Knowhow]

In the final part of this mini series on movers we look at the missing link, the ultimate mover, the one that promotes all other movers to stratospheric heights. Its name is Emotion. Whilst mover #1 (hope) helps us get out of bed in the morning and mover #2 (fear) holds us back, mover #3 […]

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The Top Three Movers Of Successful Copy - Mover 2 [Copywriting Knowhow]

The Top Three Movers Of Successful Copy – Mover 2 [Copywriting Knowhow]

A ‘mover’ is something that gets people (eg. prospects) to do something you want them to do whether they want to or not. Those last six words are interesting. They imply ultimate power – the sort of power dictators have. It’s about as unethical as it’s possible to be for the simple reason it breaks […]

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The Top Three Movers Of Successful Copy - Mover 1 [Copywriting Knowhow]

The Top Three Movers Of Successful Copy – Mover 1 [Copywriting Knowhow]

To get people to do what you want (when they don’t want to do what you want), you must encourage them to change direction. Every change of direction involves movement. That might start with physical movement or it might end with physical movement (for example, hitting the buy now button). But the one thing it […]

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A Crypto Funnel Analysis Part 3 [Copywriting Funnels]

A Crypto Funnel Analysis Part 3 [Copywriting Funnels]

What’s the difference between choice and free will? This is part 3 of a series on sales funnels, and in particular, one that popped up in my inbox over the last month. If you had bought a single Bitcoin in 2010, you would have paid around 6 cents. As I write this (28th November 2020), […]

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A Crypto Funnel Analysis Part 2 [Copywriting Funnels]

A Crypto Funnel Analysis Part 2 [Copywriting Funnels]

In part 1 we started looking at a recent sales funnel for crypto. It started with a 5 email sequence to a private list (ie. it was not “public” so to speak). Any competent marketer who has a list will have segmented it by interest, which means they’re dealing with a “hot” list. Eugene Schwartz […]

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A Crypto Funnel Analysis Part 1 [Copywriting Funnels]

A Crypto Funnel Analysis Part 1 [Copywriting Funnels]

As some of you know, I’ve been analysing sales funnels and it’s quite obvious which ones are working, why they work, and what makes the difference. For example, a recent funnel selling a crypto course for beginners users a standard email sequence format most of us would recognise. It’s being sent out to the vendor’s […]

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The Self Liquidating Offer And Other BS [Copywriting Knowledge]

The Self Liquidating Offer And Other BS [Copywriting Knowledge]

A long long time ago, a marketer had a crazy idea. They figured out that if they gave away something for free, they’d get more leads. Then one day Robert Cialdini noticed it and called it Reciprocity, and as we all know, it became the cornerstone for his best selling book: Persuasion. But it’s not […]

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The Theory of Everything [Copywriting Know How]

The Theory of Everything [Copywriting Know How]

I have spent most of my life trying to figure out the holy grail of business, namely, how do you open a marketing channel wide enough to get everyone that’s anyone (ie. interested) to flow down it. Six years ago I started writing a book on the topic. I got quite far in terms of […]

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Learn To Fish Or Sell The Fish? [Copywriting Know How]

Learn To Fish Or Sell The Fish? [Copywriting Know How]

What do you want? To be a great copywriter, or have enough of everything you want right now (eg. money, friends, family, home, car, etc.)? One is a means to an end, the other is the end to the means (“teaching people how to fish, or just giving them the fish anyway”). The first guarantees […]

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What Is The Best Type Of Customer Survey?

What Is The Best Type Of Customer Survey?

For the first 3 years of the Science of Copywriting Facebook group, every post was individual. Whatever I wanted to discuss or write about became a single post (just like everyone else). Then I got this idea for creating a mini-series of posts, and that became the new normal for me. As it happened, it […]

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