All posts by Quentin Pain

Have a Vision. Sell More. [Copywriting Tips]

Have a Vision. Sell More. [Copywriting Tips]

Years ago I experimented with a vision board. I made a list of what I wanted, then found pictures of all the items and ‘pinned’ them to a virtual board. One of those items was an S Type Jaguar. I got one some years later (after I’d forgotten all about the vision board). I’d set […]

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The Plan Part 4 [Copywriting Guide]

This is the fourth and final part in my mini-planning series. If you haven’t read the first 3 parts, do that first. You can access it here: https://scienceofcopywriting.com/copywriting/the-plan-part-1-copywriting-guide/ Without a plan you can still do things (that’s how most of us operate), the problem is, you’ll have no idea if you’ve completed it or if […]

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The Plan Part 3 [Copywriting Guide]

The Plan Part 3 [Copywriting Guide]

By now you know what you want, and you know what you want first. If not, revisit parts 1 and 2 of this mini course on planning (called PLAN and BUCKETS). Whilst doing these exercises, it’s likely one question has been going through your subconscious: WHY? (but what follows is NOT the usual ‘why’ stuff […]

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The Plan Part 2 [Copywriting Guide]

The Plan Part 2 [Copywriting Guide]

If you haven’t read Monday’s post called PLAN, read it first (link below). How long was your list of wants? Anything less than 10 items and you need to think more deeply. Place them under the following headings: 1. Physical wants 2. Mental wants 3. Spiritual wants (if you’re spiritual in nature) 4. Business wants. […]

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The Plan Part 1 [Copywriting Guide]

The Plan Part 1 [Copywriting Guide]

What’s your agenda today? Or if you have a job you intend to ditch at some point to become a full time pro copywriter, what’s your agenda during your non-job hours? As I mentioned last week, if you have no agenda, you’re being driven rather than driving (if so, you’re not alone, most of us […]

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Science of Copywriting Weekly Newsletter Issue 42

As it’s issue 42, let’s look at the answer to life, the universe, and everything. Starting with life, what is it? Any idea? I know I hadn’t a clue until I started thinking about it. Here’s my conclusion. Life is a human made concept. We needed something to label it because one day, one of […]

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The Art of Talking Part 4 [Copywriting Guide]

The Art of Talking Part 4 [Copywriting Guide]

Miss the first part? Start here: https://scienceofcopywriting.com/copywriting/the-art-of-talking-part-1-copywriting-guide/ I’m sitting at home typing away. My wife is doing the same on another machine. There’s no talking, just the sound of mechanical keys being pressed. “Clackety clack” sometimes in unison, but mostly in random bursts of speed. The same is happening all over the world 24/7. If […]

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The Art of Talking Part 3 [Copywriting Guide]

The Art of Talking Part 3 [Copywriting Guide]

We’ve reached part 3 of this mini-series on speaking with prospects (or anyone else you need to influence). Part 1 is here. Get a free subscription to the Science of Copywriting Weekly Newsletter so you never miss out again (https://scienceofcopywriting.com/). What do you know to be true and how do you know it? (NOTE: read […]

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The Art of Talking Part 2 [Copywriting Guide]

The Art of Talking Part 2 [Copywriting Guide]

In part 1 of this mini course on talking (eg. negotiating, pitching, pleading), I talked about listening (and how we think we’re listening – but that’s only because we’re not talking). Everything we don’t know is because we forget to ask, and the reason for that is because most of us were told to “shut […]

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The Art of Talking Part 1 [Copywriting Guide]

The Art of Talking Part 1 [Copywriting Guide]

Until you build a big enough reputation (in your village, town, city, country, continent, or globally), no one will know you. That’s the catch 22 of so-called “inbound marketing” (the idea that you put out stuff and pray you’ll get business from it). But it will happen if you do it consistently (Science of Copywriting […]

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