All posts by Quentin Pain

How To Shine Part 4 [Copywriting Guides]

How To Shine Part 4 [Copywriting Guides]

There are three states to any universe. Stasis, Evolution, and Revolution. We’re not bothered with destruction because we accept that everything returns to its component parts at some point or another. This is part 4 of the How to Shine series. For part 1, go here: https://scienceofcopywriting.com/lead-generation/how-to-shine-part-1-copywriting-guides/ Most of us are in stasis. We’re just […]

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How To Shine Part 3 [Copywriting Guides]

How To Shine Part 3 [Copywriting Guides]

There are numerous examples of binary star systems in the universe (two suns orbiting each other). There are many triple star systems too – Alpha Centauri being our closest and best known (only designated a triple star system in 2016 on the discovery of its 3rd star). There are also plenty of multi star systems […]

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How To Shine Part 2 [Copywriting Guides]

How To Shine Part 2 [Copywriting Guides]

In part 1 of this How To Shine series, it becomes obvious we either stand out or we shrink into oblivion. But standing out only works well when we do it with abandon. That is, we reduce our expectations to zero. What are expectations? They are all the things that are beyond our control. We […]

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How To Shine Part 1 [Copywriting Guides]

How To Shine Part 1 [Copywriting Guides]

The simplest way to develop a strong following is to stand out for something people care deeply about. But most people are too desperate to take the risk. When we go out on a limb, there’s every chance it will break (or rather, that’s the fear). Yet our current rash of politicians are proving it’s […]

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The Truth About Ads Part 5 [Copywriting Guides]

The Truth About Ads Part 5 [Copywriting Guides]

People often mention intrigue as a way to sell. What it sometimes means is not being straight. I see this a lot in IM ads. If you only sell the vision with no mention of what or how, it’s a blind sale. Here’s an example from my inbox this week. It comes from a long […]

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The Truth About Ads Part 5 [Copywriting Guides]

The Truth About Ads Part 4 [Copywriting Guides]

Here’s an heroic ad today with a brand that turned from hero to villain almost overnight. In the 1950’s Volkswagen employed a new advertising agency who believed in simplicity. Their first campaign used the slogan “think small” (whilst the whole US auto industry was ‘thinking big’, they twisted it round and made Volkswagen stand out). […]

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The Truth About Ads Part 3 [Copywriting Guides]

The Truth About Ads Part 3 [Copywriting Guides]

Here’s another in The Truth About Ads series. This one may be of slightly more interest as it claims to automate copywriting. It’s a software product that asks you a bunch of questions and then compiles an ‘oven ready’ script. There’s a problem though. The ad selling it doesn’t use it. Why is that? Because […]

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The Truth About Ads Part 2 [Copywriting Guides]

The Truth About Ads Part 2 [Copywriting Guides]

Next up in The Truth About Ads series is another typical Internet Marketing style product. They’re easy to spot as I’ve mentioned on numerous occasions because of their price points. They always end in a 7 (no other products I’ve ever seen do – just IM products). In this example it’s $27. The pre-header leads […]

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The Truth About Ads Part 1 [Copywriting Guides]

The Truth About Ads Part 1 [Copywriting Guides]

If you’ve ever wondered how so many people find it so easy to make 6, 7, or 8 figures online, read on. I’ve been watching the Internet Marketing industry since it began, so I’m constantly leaving behind a trail of online cookie breadcrumbs. Anyone who is anyone in the IM world uses those cookies to […]

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How To Become A Copywriter From The Ground Up [Copywriting Guide]

How To Become A Copywriter From The Ground Up [Copywriting Guide]

If you want to know why it is some people win and some don’t, follow the money. It may be old advice, but it works as well today as it ever did. If you look at any large scale project (eg. some huge corporation) it’s hard to imagine how it got to grow so big. […]

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