If you haven’t read parts 1 to 3 of this series, please do so as it will help make sense of what follows.
The goal is to grow a copywriting agency from scratch, without a marketing budget, credibility, or anything else – other than an internet connection.
Note there are no easy shortcuts to create an agency or anything else worthwhile in life. This is an important premise.
Success rarely happens overnight (and when it does, it often ends in disaster). Success can never be bought. Success is only real when it’s earned (another important premise).
Creating the Science of Copywriting (SoC) brand and the first SoC Facebook group started on May 8th 2017. The remit was simple: write one post every day for at least a year and see what happens.
It was an experiment in consistency and originality. My first piece was 35 words long. I wasn’t bothered about the length, all that mattered was I did it and didn’t give up – no matter what.
I knew by then that habit forming was the ONLY way to make change happen. I stuck with one SoC post per day until the 5th February 2020. That’s a total of 1006 posts – very nearly 3 years of habit forming.
That last piece of my ‘one a day’ was 447 words on ethics. You can find it here: https://www.facebook.com/groups/scienceofcopywriting/permalink/1122239978106939/
I’ve never wavered from what I said then. It’s part of being consistent (provided you know where you’re headed, and why you’re headed there).
By then the original SoC group had expanded to three groups with a membership of just over 22,000 (it started at zero). As I write this on 16th August 2021, the combined membership is just over 76,000.
No money has been spent growing this. Just writing posts (I now do 3 or 4 per week instead of the original 7).
So, what’s the point of this, and what has it got to do with starting and growing a copywriting agency from scratch with no money and no credibility?
If we want to attract the best possible businesses (those who have money and who we’d like to work with – read parts 1 and 2), then we’re going to need to find copywriters who can service them.
We can’t pay these copywriters (or promise them anything), but we CAN make contact with them, get to know them, and ask if they’d be interested in helping us create an agency.
We do this honestly and upfront (because there’s no other way to do business that will bring satisfaction to us or anyone else – read my ethics piece linked above if you’re uncertain on this point).
So how do we find and contact great copywriters? We use research just as we did in part 2. Only this time we’re looking for copywriters who serve the businesses we want to attract.
Why should these successful copywriters be interested in us? We’ll get to that in part 5.