How To Create A Copywriting Agency Part 8

Hopefully you have your vision clear in your mind after reading part 7 of this series on creating a copywriting agency.

It doesn’t matter if you’re winging it though, some of the best businesses in the world were created like that.

My first business had almost no vision, I formed it as a way of earning money to keep my dream of becoming a rock star alive. So sometimes the vision isn’t focused on what we’re actually doing.

I sold that first business for a fat profit nearly 4 years after starting it, having built it from nothing to two offices, 4 employees, and around 20 subcontractors (and it grew a lot bigger from there, finally being swallowed up by the biggest security firm in the UK at the time – Securicor) – there was more to it than that, but what matters is the vision – or in my case, the lack of it.

Had I got a vision for that business, in other words, if it was something I really wanted to do for the rest of my life, I would not have sold it (nor would anyone else – that’s the thing about strong visions).

My main vision was on being recognised as a musician. The business I started wrecked that vision (I can see it was inevitable in hindsight). But either way, a true vision is not manufactured out of thin air, it’s created from a burning desire for something (that first bike, that first car, that dream job, that first house etc.)

Without a strong inner-led vision, it’s always going to be hard to come up with a mission (if you can’t see it, how are you going to know what it is?), so if it’s not strong, go back to thinking about what you really want and why you want it (you only have around 4,000 weeks to get it done according to Oliver Burkeman’s new book – and we’ve already spent 25% of it by the time we’re 20).

I know from people I’ve helped in this industry that their vision is to become the best copywriter in the world. That’s a fine vision and one I wholeheartedly support. But that isn’t going to build a copywriting agency.

A more focused vision for that would be something like “supporting companies worldwide with the best copywriters on the planet”. You can choose to be one of those copywriters, or you can be the one who launches them.

When fads happen in our world, it’s always led by a strong vision. That vision builds a desire so strong, no one in its path can resist it. The top brands know this and strive everyday to make it happen.

From toys to commodities to luxury items, every great idea has its day if it has a strong team behind it. Let that team be your agency and you’ll start to see it forming in your mind.

With that, the mission of building your team becomes easier. And from there, you can move on to marketing your agency. Watch out for part 9 – link below, or get it delivered to your inbox this Sunday via the weekly newsletter.


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