Category Archives for Advertising

How Patterns Determine The Viability Of Great Sales Copy

How Patterns Determine The Viability Of Great Sales Copy

We see the world through our own eyes. But that’s not what we’re really seeing. What we’re really seeing are patterns. We’re matching groups of photons to previous groups of photons we’ve experienced. It’s the same with hearing, smelling, taste, and feeling. We’re born into the world with no experience other than the womb, plus […]

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How Audience Awareness Affects What Copywriters Write

How Audience Awareness Affects What Copywriters Write

Awareness is a big deal in advertising. If everyone is fully aware of something and they have a desire for it, then the only things stopping them buying it are a) they don’t have the money or a means to get the money, or b) they have a desire, but very little need (the only […]

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