Category Archives for Business

How To Find Your Niche Or Passion When You Don't Have One - Part 3 [Copywriting Know-how]

How To Find Your Niche Or Passion When You Don’t Have One – Part 3 [Copywriting Know-how]

In part 1 we highlighted the problem most of us face, that is, most of us have no idea what our passion really is. In part 2 we looked at a way of solving that problem – a way to discover what we’re really interested in, and use that as a stepping to stone to […]

Continue reading
How To Find Your Niche Or Passion When You Don't Have One - Part 2 [Copywriting Know-how]

How To Find Your Niche Or Passion When You Don’t Have One – Part 2 [Copywriting Know-how]

This week we’re looking at niches, passions, picking something (or not), and discovering if that choice is worth the investment of time. A big ask, but help is at hand. In part 1 (click here), I mentioned that not every person has a passion (in fact, most people don’t – and by passion, I mean […]

Continue reading
How To Find Your Niche Or Passion When You Don't Have One Part 1 [Copywriting Know-how]

How To Find Your Niche Or Passion When You Don’t Have One Part 1 [Copywriting Know-how]

They say to find a niche, find your passion. But do you have a passion? Most people don’t. Or at least, they don’t have one particular thing they’ve been addicted to their entire life (this is what most people who talk about finding your passion assume we all have). The reason for the assumption is […]

Continue reading
Derek Sivers - Anything You Want - Summary - Part 5 [Starting a Business]

Derek Sivers – Anything You Want – Summary – Part 5 [Starting a Business]

Continuing on to the final part of our journey into Derek Sivers’ phenomenal book Anything You Want, here are brief summaries for each of the last five chapters 36 to 40: 36. Trust, but verify: All parts of your system matter, but those with direct public facing access are critical. If you mess with your […]

Continue reading
Search How To Get Started In Copywriting ICA Getting Started Recent Posts Derek Sivers – Anything You Want – Summary – Part 3 [Starting a Business] Derek Sivers – Anything You Want – Summary – Part 2 [Starting a Business] Derek Sivers – Anything You Want – Summary Part 1 [Starting a Business] The Ultimate Guide To Wants And Needs Part 3 [Copywriting Guides from the ICA] The Ultimate Guide To Wants And Needs Part 2 [Copywriting Guides from the ICA] Categories Advertising Business Copywriting Lead Generation Mindset Newsletters Category Page Archive Positioning Selling Derek Sivers – Anything You Want – Summary Part 4 [Starting a Business]

Derek Sivers – Anything You Want – Summary – Part 4 [Starting a Business]

Continuing on our journey into Derek Sivers’ phenomenal book Anything You Want, here’s the premise for each of the chapter’s 31 to 35: 31. It’s about being, not having: If you’ve ever read much of my philosophy, you’ll know I use the phrase: Be > Do > Have. Sivers’ point in this chapter is that […]

Continue reading
Derek Sivers - Anything You Want - Summary - Part 3 [Starting a Business]

Derek Sivers – Anything You Want – Summary – Part 3 [Starting a Business]

Continuing on our journey into Derek Sivers’ phenomenal book Anything You Want, here’s the premise for each of the chapter’s 21 to 30: 21. Care about your customers more than about yourself: Every business is created to solve a problem, care for your customers until their problem is solved (that’s the mission – it’s not […]

Continue reading
Derek Sivers - Anything You Want - Summary - Part 2 [Starting a Business]

Derek Sivers – Anything You Want – Summary – Part 2 [Starting a Business]

Continuing on our journey into Derek Sivers’ phenomenal book Anything You Want, here’s the premise for each of the chapter’s 11 to 20: 11. Start now. No funding needed: It doesn’t matter what business you want to be in, you don’t need money to start it. 12. Ideas are just a multiplier of execution: An […]

Continue reading
Derek Sivers - Anything You Want - Summary Part 1 [Starting a Business]

Derek Sivers – Anything You Want – Summary Part 1 [Starting a Business]

I bought Derek Sivers‘ book “Anything You Want” in 2011 after reading a post of his entitled “Hell yeah or no”. I loved it. And now I’ve been invited on to a new talk show to reflect on the teachings in Sivers’ book. In view of that, I thought it might be useful to write […]

Continue reading
What Is The Best Type Of Customer Survey?

What Is The Best Type Of Customer Survey?

For the first 3 years of the Science of Copywriting Facebook group, every post was individual. Whatever I wanted to discuss or write about became a single post (just like everyone else). Then I got this idea for creating a mini-series of posts, and that became the new normal for me. As it happened, it […]

Continue reading
How Much Should I Charge As A Copywriter? [Copywriting Tips]

How Much Should I Charge As A Copywriter? [Copywriting Guide]

The only thing anyone needs to know if they’re new to copywriting and not sure what to charge is this: “People will pay what someone is worth. It’s up to each individual to decide what they’re worth, then prove it.” But what if you’re not sure what you’re worth? Here’s a way to figure it […]

Continue reading
>