The final element of Ogilvy’s famous direct response (DR) ad (targeting larger businesses interested ...

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Here’s how Seth Godin defines culture: “people like us do things like this”. I ...

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At the end of part 16 I made a promise about part 17. It ...

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Ever heard of consumer criteria grids? It’s marketing jargon for segmenting customers and prospects ...

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What do you do when your direct response mailing campaigns stop delivering? You invent ...

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Element 14 in Ogilvy’s direct response ad is one every print advertising guru knew ...

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