The final element of Ogilvy’s famous direct response (DR) ad (targeting larger businesses interested ...
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Here’s how Seth Godin defines culture: “people like us do things like this”. I ...
At the end of part 16 I made a promise about part 17. It ...
Ever heard of consumer criteria grids? It’s marketing jargon for segmenting customers and prospects ...
What do you do when your direct response mailing campaigns stop delivering? You invent ...
Element 14 in Ogilvy’s direct response ad is one every print advertising guru knew ...