Category Archives for Business
What Is The Best Type Of Customer Survey?
For the first 3 years of the Science of Copywriting Facebook group, every post was individual. Whatever I wanted to discuss or write about became a single post (just like everyone else). Then I got this idea for creating a mini-series of posts, and that became the new normal for me. As it happened, it […]
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How Much Should I Charge As A Copywriter? [Copywriting Guide]
The only thing anyone needs to know if they’re new to copywriting and not sure what to charge is this: “People will pay what someone is worth. It’s up to each individual to decide what they’re worth, then prove it.” But what if you’re not sure what you’re worth? Here’s a way to figure it […]
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Copywriters Need Attention Or Else It’s All A Waste Of Time
We all need attention. No attention means no business, and that’s bad for us as well as our clients. Generating attention is therefore top of the list when it comes to marketing. Which means it should be top of your list if you want to be successful. There are a million ways to do that, […]
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How To Get New Customers For Your Copywriting Business
Here’s a question: “How do I get customers?” Since you have no control over getting customers (without a gun to someone’s head you can’t force anyone to become a customer), so start by reversing the question: “how come I DON’T get customers?” Reason 1. No clarity. There are fundamental problems with your writing. Sloppy, badly […]
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Align Your Messages So Your Customers Take Action
If you want someone to do something, you need to align that thing with something they want to do. This applies to everything in life (not just business). If I want you to follow me on Facebook, then I’d better make sure you have a good reason to. If I want you to buy my […]
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A Simple Way To Get Hired As A Copywriter
Here’s a couple of ideas to help you get hired as a copywriter. The first is the rule of Simple. Simple ideas. Simple words. The title of Ernest Hemingway’s best known book “The Old Man And The Sea” consists entirely of three letter words. Was that accidental? No. He agonised over every word of everything […]
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Starting a Copywriting Business from Scratch [7 Step Guide]
Here’s the 7 steps I would do if I were to start a copywriting business from scratch: 1. Decide who my audience was in terms of business size (the larger the business, the more they will understand – and budget for – the cost). 2. Decide on the industry I wanted to write about – […]
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The 80/20 Rule Flaw
Pareto’s 80/20 principle has a problem. It was never meant as a means to improve things. It was an observation on nature. This articles explains how to use it in a better way.
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