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Category Archives for Copywriting
How To Write A Better Webinar Script All Copywriters Should Take Note Of
Every internet marketing webinar out there I see starts the same way. The host asks where we’re from, and then interacts with “I see we have John from Oklahoma, and there’s Cheryl from Carolina…” and so it goes on. The idea behind this serves two purposes. 1) it tells people it’s live (which is very […]
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Turning Wants Into Needs And Other Things Important To Copywriters Looking For New Clients
Sometimes what your client wants isn’t what they need. So you have a choice. Tell them they’re misguided, then tell them what they need, or just go along with everything they say. Another type of client doesn’t know what they want (or need) apart from one thing – YOU. That’s why they contacted you. Something […]
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Branding Applies To Flyers Just As Much As It Does To Any Other Form Of Copywriting
Someone just posted a couple of flyers for critiquing in the Science of Copywriting Copy Critique Board on Facebook and it highlights a major problem I see often with ads. It’s called branding. If someone asks for a flyer or anything else to be designed, the designer needs to know the branding style of the […]
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How To Be A Good Copywriter And Look After Your Clients
In our Copywriting Jobs group, everyday, I see some bad posts. They’re not bad because of the offer (although some are), they’re terrible because of simple grammatical errors and typos. The people writing them don’t care. They don’t care that their future customers are going to get rubbish copy. They don’t care that their customers’ […]
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How To Write The Best Copy – Real Motivation For Copywriters
There is something fundamental about copy that most people don’t get. It’s not about fancy words or deep persuasion. It’s not about big claims or promises. And it’s certainly not about tricksy techniques or sleight-of-hand. At its heart is the raw power of words. Simple, short, easy to understand words. Sentences that make sense. Paragraphs […]
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The Most Common Copywriting Mistake Made By New Copywriters Trying To Write Ads
The most common copywriting mistake I see (after grammatical and other simple errors) is failure to describe what is being offered right at the outset (not the actual offer, but what the thing you’re selling actually is – it must answer the fundamental question “what is it?” – but see later). This happens for a […]
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No One Wants Surprises Except Evil Copywriters At Your Expense
There’s something about copywriting you should know. The problem is, if you discover it, it may put you off for life, and that’s the last thing I want. As your powers of persuasion improve (and by that I mean – as you learn the tricks of the trade), your confidence builds. It gets to the […]
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How To Generate Amazing New Ideas For Copywriting
Ideas are two a penny. Every day we think up new ones. It happens randomly for most people (and for me, it’s always the random ones that are the best). That tells me one important point. They happen when I’m completely relaxed. The more relaxed, the better the idea. If I want to force an […]
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Clarity is King: How to Speak in Public the same way you Write amazing Copy
Everything in life has a pattern (because patterns are more efficient than no pattern). And efficiency is necessary for conserving the second most important attribution of human life – energy. The irony is that Nature apparently uses the randomness of genetic mutation to select winners. But that right there is also a pattern, and I […]
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How To Start Thinking About An Avatar
If I show you a picture of my Bentley and 10 bedroom Manor House (you know, the ones I don’t have nor want), what’s your first thought? Envy? Surprise? Hope? Despair? Hatred? It could be any one of those. We’re all different. And that difference spreads to culture as well. In some countries, winners are […]
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