Category Archives for Copywriting

How To Tell Good Copy From Bad Copy [Guide to Copywriting Series]

How To Tell Good Copy From Bad Copy [Guide to Copywriting Series]

Anyone can spot amateur writing IF they know what to look for. It’s the same technique you can use to spot fake experts too. When I say fake, don’t take this the wrong way. ‘Fake’ can also mean “oh my god, I never really did quite understand that bit, but now I’ve got to explain […]

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The First Step To Becoming A Great Copywriter [Copywriting Know How]

The First Step To Becoming A Great Copywriter [Copywriting Know How]

Nearly everything we do is automated. It’s no wonder many intelligent people have come to the conclusion we’re robots pre-programmed to follow some unknown plan. But just in case you haven’t thought of this before, if we are, then there is someone or something else that pre-programmed us – someone or something that has a […]

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The Importance Of Every Single Word In Copy [Copywriting Know How]

The Importance Of Every Single Word In Copy [Copywriting Know How]

The word ‘just’ is often used in copy. The problem is, it’s an adverb (at least, in the context it’s usually used in). Bad use of adverbs tells us one thing, the writer is an amateur (it’s not just in sales copy though, it’s in every type of writing). Here’s an example: “Can you believe […]

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The Difference Between Need And Desire Explained [Copywriting Know How]

The Difference Between Need And Desire Explained [Copywriting Know How]

When we desire something, there is only one thing that matters to us: we haven’t yet got it. The mission in our mind becomes simple: we MUST get it. The stronger the desire, the stronger the mission. On top of this, every desire has the potential to become an obsession, and when it does, we […]

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How To Make Desire Burn So Brightly, No One Can Resist [Copywriting Know How]

How To Make Desire Burn So Brightly, No One Can Resist [Copywriting Know How]

How secure do you feel? The chances are, right now, you’re feeling secure. Security (as a feeling) is an emotion, but it’s impossible for anyone to feel an emotion permanently (emotions must be broken by other emotions for them to be perceived in the first place). As copywriting involves emotion and logic, it becomes obvious […]

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You Need A Desperate Market To Make Copy Zing [But Not This Type Of Desperation]

You Need A Desperate Market To Make Copy Zing [But Not This Type Of Desperation]

When was the last time you got angry? Can you remember why? For me it was this week. I’d been messed around by a communications company over a period of around a year, and they sent one more email that pushed me over the edge. If you know me, you’ll know it takes a lot […]

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The First Question To Ask If You're New To Copywriting

The First Question To Ask If You’re New To Copywriting

If you’re new to copywriting, there are some fundamental things to consider. The first of those is why people buy things. If we don’t know that, how are we going to persuade them to buy anything? It’s the biggest mistake new copywriters make. The thought process for people new to copywriting goes like this: “if […]

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How Can Not Knowing The Future Reduce Stress For Copywriters?

How Can Not Knowing The Future Reduce Stress For Copywriters?

Have you ever wondered why we can’t predict the future (and therefore make the right decisions every time)? It’s because nothing would matter any more. Villains would not exist because there would be no point (everyone would know what they were up to). From a scientific perspective, entropy would also cease to exist (plus it’s […]

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Can You Really Become An 8 Figure Copywriter? [Copy Myths Exposed]

Can You Really Become An 8 Figure Copywriter? [Copy Myths Exposed]

I find it incredible that well known names in the Internet Marketing world are still dishing out tat in the name of making 6, 7, or 8 figures. Actually, I don’t find it incredible. It’s a simple thing to do and the easiest way to make money on the planet* Just make a ridiculous claim […]

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How To Become A Confident Copywriter

How To Become A Confident Copywriter

Were you born to write? Are you a born writer? I wasn’t, and yet here I am. Were you born to run your own business? Are you a born entrepreneur? I wasn’t, and yet here I am. Anyone, and I mean anyone, can become a copywriter, just like anyone can become a brain surgeon. You […]

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