Category Archives for Lead Generation

How To Shine Part 4 [Copywriting Guides]

How To Shine Part 4 [Copywriting Guides]

There are three states to any universe. Stasis, Evolution, and Revolution. We’re not bothered with destruction because we accept that everything returns to its component parts at some point or another. This is part 4 of the How to Shine series. For part 1, go here: https://scienceofcopywriting.com/lead-generation/how-to-shine-part-1-copywriting-guides/ Most of us are in stasis. We’re just […]

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How To Shine Part 3 [Copywriting Guides]

How To Shine Part 3 [Copywriting Guides]

There are numerous examples of binary star systems in the universe (two suns orbiting each other). There are many triple star systems too – Alpha Centauri being our closest and best known (only designated a triple star system in 2016 on the discovery of its 3rd star). There are also plenty of multi star systems […]

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How To Shine Part 2 [Copywriting Guides]

How To Shine Part 2 [Copywriting Guides]

In part 1 of this How To Shine series, it becomes obvious we either stand out or we shrink into oblivion. But standing out only works well when we do it with abandon. That is, we reduce our expectations to zero. What are expectations? They are all the things that are beyond our control. We […]

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How To Shine Part 1 [Copywriting Guides]

How To Shine Part 1 [Copywriting Guides]

The simplest way to develop a strong following is to stand out for something people care deeply about. But most people are too desperate to take the risk. When we go out on a limb, there’s every chance it will break (or rather, that’s the fear). Yet our current rash of politicians are proving it’s […]

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How Not To Win Customers [Copywriting Experiences]

How Not To Win Customers [Copywriting Experiences]

Many years ago I decided to have a go at the psychotherapist market in the UK. I jumped online and started researching related membership organisations to get a list of prospects. 24 hours later I had a list of 500. My mother, who got her PhD at the age of 70 (it’s never too late […]

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Another Way To Think About Getting New Copywriting Clients

Another Way To Think About Getting New Copywriting Clients

Humans are great at judging people. I don’t mean great at figuring out what they’re like (we’re rubbish at that), I mean we simply enjoy judging for judging’s sake. Everything we see is filtered through our memories, and if anything lights up, then we take that as a signal of character. For example, if someone […]

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The No Tricks Or Hacks Method Of Getting New Clients For Copywriters (image of fruit)

The No Tricks Or Hacks Method Of Getting New Clients For Copywriters

The web is packed full of advice when it comes to marketing (which is as it should be). Our inboxes are packed full too (if we took notice of the marketing). Every day, the post should come tumbling through the letterbox as marketers sniff out and market to their target audiences. Flyers should abound everywhere. […]

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How To Get New Copywriting Clients - a simple guide

How To Get New (or your first) Copywriting Clients [Simple Guide]

You want more clients? (maybe even your first?). What are you doing right now to get them? Everyone I meet in this situation, is doing one of three things:: 1) They are doing nothing (this is by far the most common) 2) They are updating their website or other online asset (the second most common) […]

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How not to be a Villain of Copywriting - image of the joker

How Not To Be A Villain Of Copywriting – Email Follow Up Good Practice

Don’t take prisoners. Release them. Always. In business, things go wrong. And when they do, we like to mull over why. It’s just being human. Some of us worry more than others, but on the whole, we all worry at least a little. Those worries are the real enemy. They will break you down if […]

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How To Find Your First Copywriting Client image of bison

How To Find Your First Copywriting Client

When you’re starting out, even if you already feel competent with your copy and writing in general, your top priority is to find and take on your first client. Why is that so hard? As copywriters, our job is to convert people, and that includes our own prospects. So what do we need to do […]

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