Category Archives for Lead Generation

Another Way To Think About Getting New Copywriting Clients

Another Way To Think About Getting New Copywriting Clients

Humans are great at judging people. I don’t mean great at figuring out what they’re like (we’re rubbish at that), I mean we simply enjoy judging for judging’s sake. Everything we see is filtered through our memories, and if anything lights up, then we take that as a signal of character. For example, if someone […]

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The No Tricks Or Hacks Method Of Getting New Clients For Copywriters (image of fruit)

The No Tricks Or Hacks Method Of Getting New Clients For Copywriters

The web is packed full of advice when it comes to marketing (which is as it should be). Our inboxes are packed full too (if we took notice of the marketing). Every day, the post should come tumbling through the letterbox as marketers sniff out and market to their target audiences. Flyers should abound everywhere. […]

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How To Get New Copywriting Clients - a simple guide

How To Get New (or your first) Copywriting Clients [Simple Guide]

You want more clients? (maybe even your first?). What are you doing right now to get them? Everyone I meet in this situation, is doing one of three things:: 1) They are doing nothing (this is by far the most common) 2) They are updating their website or other online asset (the second most common) […]

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How not to be a Villain of Copywriting - image of the joker

How Not To Be A Villain Of Copywriting – Email Follow Up Good Practice

Don’t take prisoners. Release them. Always. In business, things go wrong. And when they do, we like to mull over why. It’s just being human. Some of us worry more than others, but on the whole, we all worry at least a little. Those worries are the real enemy. They will break you down if […]

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How To Find Your First Copywriting Client image of bison

How To Find Your First Copywriting Client

When you’re starting out, even if you already feel competent with your copy and writing in general, your top priority is to find and take on your first client. Why is that so hard? As copywriters, our job is to convert people, and that includes our own prospects. So what do we need to do […]

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The Wisdom of Crowds – Advice for Copywriters

The UK has never been more divided since the British Civil War, and the US since the American Civil War. In James Surowiecki’s book The Wisdom of Crowds, it has plenty of evidence that crowds know what’s right, but just like any broad statement, there’s more to it. There are heterogeneous crowds and there are […]

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