Category Archives for Mindset

Four Steps To Contentment Part 4 [Copywriting Guides]

Four Steps To Contentment Part 4 [Copywriting Guides]

To get what we want only happens when our desire level is at its highest (and remains there until we achieve it). [If you missed the earlier parts of this series, start with Part 1 below.] The same is true for our prospects (including attracting, engaging, and converting clients, as well as doing the same […]

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Four Steps To Contentment Part 3 [Copywriting Guides]

Four Steps To Contentment Part 3 [Copywriting Guides]

Did you make your list from part 2 of this series? We know the top attribute is to commit to being committed (see part 1) because it’s the only way to get something started. Also, being committed to commitment is an easy step to take because all you have to do is say it. When […]

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Four Steps To Contentment Part 2 [Copywriting Guides]

Four Steps To Contentment Part 2 [Copywriting Guides]

Before you have any chance of getting what you want, you need to put certain things in place. The first (and by far the most important) of those was commitment. You need to commit to committing or you’ll give up early on (see part 1). The second of those is belief. Belief matters, not because […]

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Four Steps To Contentment Part 1 [Copywriting Guides]

Four Steps To Contentment Part 1 [Copywriting Guides]

A question I ask here from time to time (in fact, a LOT of the time) is the simplest question of all: what do you want? I ask it, because few of us have any idea what we want – even after a) being asked about it, and b) spending the weekend thinking about it. […]

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How To Create The Future Part 4 [Copywriting Guides]

How To Create The Future Part 4 [Copywriting Guides]

In the previous part of this mini series (click the link to part 1 below if you want to catch up) I talk about what we want (ie. what we think will make us happy) and what we don’t want (what we think will make us unhappy) and whether they are aligned. For example, if […]

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How To Create The Future Part 3 [Copywriting Guides]

How To Create The Future Part 3 [Copywriting Guides]

By now you know what you really want in life (at least, for the moment) and what makes you unhappy (see parts 1 and 2 if you just got here – link below). Why is that important? Because the vast majority of people are suffering from the same problem (not getting what they want, and […]

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How To Create The Future Part 2 [Copywriting Guides]

How To Create The Future Part 2 [Copywriting Guides]

If you missed the first part of this mini series “The Future Part 1”, read that first and come back with your answer before continuing. Here’s the link: Whatever you wrote becomes the start of your journey into the future (and is also now written down indelibly as your past). In the future, you’ll be […]

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How To Create The Future Part 1 [Copywriting Guides]

How To Create The Future Part 1 [Copywriting Guides]

We’re going on a journey starting today with: “How To Use The Future To Create A New Future”. Want one? Read on… No one knows the future, yet we feel certain the sun will rise tomorrow (not least because somewhere in the world, at any given moment, the sun is rising). But it’s not the […]

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How To Get Unstuck Part 4 [Copywriting Guides]

How To Get Unstuck Part 4 [Copywriting Guides]

This is part 4 of my mini series on How To Get Unstuck. You don’t just “get unstuck”, it’s far more than that as you’ll know if you’ve been reading along. But it’s all been rather metaphysical so far, so here’s a practical example. In The Wolf of Wall Street, Leonardo DiCaprio proves why he […]

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How To Get Unstuck Part 3 [Copywriting Guides]

How To Get Unstuck Part 3 [Copywriting Guides]

On Monday in part 1 of the mini series on how to get unstuck, I mentioned reframing as a solution to getting unstuck using First Principles. In part 2 I went deeper into the framework. Now we’re ready for the nitty gritty (subscribe to the Science of Copywriting Weekly Newsletter to read more on this […]

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