Category Archives for Mindset

How To Get Unstuck Part 4 [Copywriting Guides]

How To Get Unstuck Part 4 [Copywriting Guides]

This is part 4 of my mini series on How To Get Unstuck. You don’t just “get unstuck”, it’s far more than that as you’ll know if you’ve been reading along. But it’s all been rather metaphysical so far, so here’s a practical example. In The Wolf of Wall Street, Leonardo DiCaprio proves why he […]

Continue reading
How To Get Unstuck Part 3 [Copywriting Guides]

How To Get Unstuck Part 3 [Copywriting Guides]

On Monday in part 1 of the mini series on how to get unstuck, I mentioned reframing as a solution to getting unstuck using First Principles. In part 2 I went deeper into the framework. Now we’re ready for the nitty gritty (subscribe to the Science of Copywriting Weekly Newsletter to read more on this […]

Continue reading
How To Get Unstuck Part 2 [Copywriting Guides]

How To Get Unstuck Part 2 [Copywriting Guides]

In Monday’s post, I introduced this week’s mini series as “Part 1 of First Principles”. I then reframed it as “How To Get Unstuck” because ‘how to get unstuck’ is a problem many people recognise whereas “First Principles” without context has no meaning (there’s no promise or hope). It’s also an example of using First […]

Continue reading
How To Get Unstuck Part 1 [Copywriting Guides]

How To Get Unstuck Part 1 [Copywriting Guides]

We all get stuck from time to time, but telling someone to simply “get unstuck” doesn’t work. Instead, we need a framework. This is that framework (it’ll help your prospects get unstuck too, which, if done right, will win you more business).

Continue reading
The Blame Game Part 4 [Copywriting Guides]

The Blame Game Part 4 [Copywriting Guides]

This is part 4 of The Blame Game series (make sure you’re signed up for the Science of Copywriting Weekly Newsletter to get part 5 – it’s a blockbuster). People do nothing unless they’re motivated to do so. You may think that’s a throwaway sentence. “Duh, everyone knows that”, but read the average piece of […]

Continue reading
The Blame Game Part 3 [Copywriting Guides]

The Blame Game Part 3 [Copywriting Guides]

We know that the blame game is a waste of time and hurts our souls. We self-sabotage whenever we do it and it stops us focusing on our lives (start here if you missed the first two parts of this mini series) So why do we do it? Two reasons. If something goes wrong, it […]

Continue reading
The Blame Game Part 2 [Copywriting Guides]

The Blame Game Part 2 [Copywriting Guides]

How is your moaning (that’s moaning NOT morning) going since Part 1 of The Blame Game?. If you’ve made some headway (ie. you’ve managed to reduce it), congratulations. That’s step 1 of how to live a better and less stressful life. Step 2 is how to avoid becoming the victim. It’s about self-sabotage (which in […]

Continue reading
The Blame Game Part 1 [Copywriting Guides]

The Blame Game Part 1 [Copywriting Guides]

Have you reached the lowest point of your life? Is nothing working out the way you wanted? Are you flat broke or owe a fortune? Is your confidence at its lowest ebb? If so, I have good news for you. This week’s mini-series is here to shake you out of this self-misery. Let’s start with […]

Continue reading
The Magic Formula [Guide to Copywriting]

The Magic Formula [Guide to Copywriting]

Want to know the magic formula that makes one thing a hit and another a miss? For example, from last week’s FISH article, what made the original Jaws movie so superior to all its sequels? (and what made it the biggest grossing film of all time on its release?). Before we go there, know this. […]

Continue reading
Is Your Copywriting Good Enough? [Guide to Copywriting]

Is Your Copywriting Good Enough? [Guide to Copywriting]

If we believe our writing is not good enough, is that enough to make it not good enough? The answer is no. What we believe, and what is reality are different things. This is why knowing beats belief every time. When we’re stuck it’s because we don’t know. We don’t know if we’re right or […]

Continue reading
1 2 3