Category Archives for Mindset

How To Think About Things Until You Figure Them Out Part 3 [Copywriting results]

How To Think About Things Until You Figure Them Out Part 3 [Copywriting results]

In part 3 of thinking, we reach the pinnacle of this mini series – how thinking gets us out of a hole. The title of this series is “How to think about things until you figure them out”, so let’s do that. Overthinking only happens when we hit an obstacle. It’s the same with all […]

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How To Think About Things Until You Figure Them Out Part 2 [Copywriting results]

How To Think About Things Until You Figure Them Out Part 2 [Copywriting results]

Here’s the definition of thinking: “the process of considering or reasoning about something”. Do other animals think, or is it just humans? Harvard University Professor Marc Hauser is adamant every animal thinks. In fact he has solid evidence, and when you think about it, it’s obvious anyway. We’re all animals, and every animal evolves according […]

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How To Think About Things Until You Figure Them Out [Copywriting results]

How To Think About Things Until You Figure Them Out Part 1 [Copywriting results]

Ever heard of the phrase ‘overthinking’? Haven’t we all. Let’s do some right now. Why do people buy? Answer 1 (the ‘overthinking’ method): People buy for numerous reasons. If we take the most obvious – “because they need it” we start by looking at their needs (note the word ‘needs’). We do this by asking […]

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Four Steps To Contentment Part 4 [Copywriting Guides]

Four Steps To Contentment Part 4 [Copywriting Guides]

To get what we want only happens when our desire level is at its highest (and remains there until we achieve it). [If you missed the earlier parts of this series, start with Part 1 below.] The same is true for our prospects (including attracting, engaging, and converting clients, as well as doing the same […]

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Four Steps To Contentment Part 3 [Copywriting Guides]

Four Steps To Contentment Part 3 [Copywriting Guides]

Did you make your list from part 2 of this series? We know the top attribute is to commit to being committed (see part 1) because it’s the only way to get something started. Also, being committed to commitment is an easy step to take because all you have to do is say it. When […]

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Four Steps To Contentment Part 2 [Copywriting Guides]

Four Steps To Contentment Part 2 [Copywriting Guides]

Before you have any chance of getting what you want, you need to put certain things in place. The first (and by far the most important) of those was commitment. You need to commit to committing or you’ll give up early on (see part 1). The second of those is belief. Belief matters, not because […]

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Four Steps To Contentment Part 1 [Copywriting Guides]

Four Steps To Contentment Part 1 [Copywriting Guides]

A question I ask here from time to time (in fact, a LOT of the time) is the simplest question of all: what do you want? I ask it, because few of us have any idea what we want – even after a) being asked about it, and b) spending the weekend thinking about it. […]

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How To Create The Future Part 4 [Copywriting Guides]

How To Create The Future Part 4 [Copywriting Guides]

In the previous part of this mini series (click the link to part 1 below if you want to catch up) I talk about what we want (ie. what we think will make us happy) and what we don’t want (what we think will make us unhappy) and whether they are aligned. For example, if […]

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How To Create The Future Part 3 [Copywriting Guides]

How To Create The Future Part 3 [Copywriting Guides]

By now you know what you really want in life (at least, for the moment) and what makes you unhappy (see parts 1 and 2 if you just got here – link below). Why is that important? Because the vast majority of people are suffering from the same problem (not getting what they want, and […]

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How To Create The Future Part 2 [Copywriting Guides]

How To Create The Future Part 2 [Copywriting Guides]

If you missed the first part of this mini series “The Future Part 1”, read that first and come back with your answer before continuing. Here’s the link: Whatever you wrote becomes the start of your journey into the future (and is also now written down indelibly as your past). In the future, you’ll be […]

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