Category Archives for Mindset

The Magic Formula [Guide to Copywriting]

The Magic Formula [Guide to Copywriting]

Want to know the magic formula that makes one thing a hit and another a miss? For example, from last week’s FISH article, what made the original Jaws movie so superior to all its sequels? (and what made it the biggest grossing film of all time on its release?). Before we go there, know this. […]

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Is Your Copywriting Good Enough? [Guide to Copywriting]

Is Your Copywriting Good Enough? [Guide to Copywriting]

If we believe our writing is not good enough, is that enough to make it not good enough? The answer is no. What we believe, and what is reality are different things. This is why knowing beats belief every time. When we’re stuck it’s because we don’t know. We don’t know if we’re right or […]

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How To Be Certain In An Uncertain World [Copywriting Mindset]

How To Be Certain In An Uncertain World [Copywriting Mindset]

It’s an interesting observation about certainty that it’s an expectation of a buyer and not a seller (or a taker and not a giver). The irony is that neither buyer nor seller can be certain of anything (that’s life). Yet top sales people are ALWAYS certain. And the best of them will go out of […]

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How To Become A Confident Copywriter

How To Become A Confident Copywriter

Were you born to write? Are you a born writer? I wasn’t, and yet here I am. Were you born to run your own business? Are you a born entrepreneur? I wasn’t, and yet here I am. Anyone, and I mean anyone, can become a copywriter, just like anyone can become a brain surgeon. You […]

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How To Cope When All Your Copywriting And Content Is Being Ripped Off

How To Cope When All Your Copywriting And Content Is Being Ripped Off

“Tell me something I don’t know!”. The internet is jammed full of copycat advice. People are pitching the same stuff. And it’s going to get worse. That’s not a prediction, it’s been happening since we first learned to speak. Most of us have heard of Udemy, but there are a hundred copycat sites out there […]

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How Using Beliefs As A Source Can Convince Anyone To Buy Anything

How Using Beliefs As A Source Can Convince Anyone To Buy Anything

Ever wonder how some people come up with a conveyor belt of original stuff? Everything they write seems to be gold. The sort of stuff that makes us go “AH” or “so true”. They learn to do it. That’s the good news. If you’ve been struggling to write original pieces, just know you’ve got it […]

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How To Become A Successful Copywriter (Guaranteed)

How To Become A Successful Copywriter (Guaranteed)

We’ve all heard the rags to riches stories of how sports teams went from nowhere to champions via some Svengali like coach. Some of these happen because the coach motivated the whole team to believe in themselves and their abilities. Some happen because one player motivated the whole team by being the best. But the […]

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Great Copy Changes People. This Is How To Think About That.

Great Copy Changes People. This Is How To Think About That.

Whenever we’re with other people (as opposed to being on our own) we change a little. That change depends on one thing – our character. If we want to be seen, we’ll do things that make us stand out. If we want to be hidden, we’ll do the opposite. For some of us, our character […]

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How To Overcome Procrastination For Copywriters

How To Overcome Procrastination For Copywriters

Steven Pressfield called it the Evil Resistance. It’s the thing that holds us back from living the life we want to live. Ryan Holiday called it “The Obstacle Is The Way”. To overcome it, Marcus Aurelius asked this question “What is there in this that is unbearable and beyond endurance?” He knew that any obstacle, […]

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The Five Steps To Becoming A Professional Copywriter (or writer of any type) image of orchid as a belief icon in amazing

The Five Steps To Becoming A Professional Copywriter (or writer of any type)

How does something new happen? Belief. It’s always been that way. First you sense something, usually by seeing, hearing or feeling. Then your imagination kicks in and you start to experience whatever it is internally. Then your belief system gets to work on it. If you’re fundamentally an optimist, you’ll come up with a million […]

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