Category Archives for Mindset

How To Cope When All Your Copywriting And Content Is Being Ripped Off

How To Cope When All Your Copywriting And Content Is Being Ripped Off

“Tell me something I don’t know!”. The internet is jammed full of copycat advice. People are pitching the same stuff. And it’s going to get worse. That’s not a prediction, it’s been happening since we first learned to speak. Most of us have heard of Udemy, but there are a hundred copycat sites out there […]

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How Using Beliefs As A Source Can Convince Anyone To Buy Anything

How Using Beliefs As A Source Can Convince Anyone To Buy Anything

Ever wonder how some people come up with a conveyor belt of original stuff? Everything they write seems to be gold. The sort of stuff that makes us go “AH” or “so true”. They learn to do it. That’s the good news. If you’ve been struggling to write original pieces, just know you’ve got it […]

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How To Become A Successful Copywriter (Guaranteed)

How To Become A Successful Copywriter (Guaranteed)

We’ve all heard the rags to riches stories of how sports teams went from nowhere to champions via some Svengali like coach. Some of these happen because the coach motivated the whole team to believe in themselves and their abilities. Some happen because one player motivated the whole team by being the best. But the […]

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Great Copy Changes People. This Is How To Think About That.

Great Copy Changes People. This Is How To Think About That.

Whenever we’re with other people (as opposed to being on our own) we change a little. That change depends on one thing – our character. If we want to be seen, we’ll do things that make us stand out. If we want to be hidden, we’ll do the opposite. For some of us, our character […]

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How To Overcome Procrastination For Copywriters

How To Overcome Procrastination For Copywriters

Steven Pressfield called it the Evil Resistance. It’s the thing that holds us back from living the life we want to live. Ryan Holiday called it “The Obstacle Is The Way”. To overcome it, Marcus Aurelius asked this question “What is there in this that is unbearable and beyond endurance?” He knew that any obstacle, […]

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The Five Steps To Becoming A Professional Copywriter (or writer of any type) image of orchid as a belief icon in amazing

The Five Steps To Becoming A Professional Copywriter (or writer of any type)

How does something new happen? Belief. It’s always been that way. First you sense something, usually by seeing, hearing or feeling. Then your imagination kicks in and you start to experience whatever it is internally. Then your belief system gets to work on it. If you’re fundamentally an optimist, you’ll come up with a million […]

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What Makes A Professional Copywriter Successful? - image of orchid

What Makes A Professional Copywriter Successful?

There’s a whole bunch of things we know. For example: we know about needs and wants, we know about benefits and features, and we know about price and value. Yet we obviously don’t, because if we did, we’d all be wildly successful in whatever we were doing. Needs and wants, benefits and features, and price […]

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Make This Your Life's Purpose - image of Freddy Mercury

Make This Your Life’s Purpose

When Live Aid was performed in 1985, it featured top bands and independent artists of the time. It also went live on television to 1.9 billion people (40% of the global population back then). But there was a single stand out performance, head and shoulders above the rest, the proof of which was the audience […]

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The Purpose Of A Copywriter - Fulfilling Our Clients' Dreams - image of lady with book

The Purpose Of A Copywriter – Fulfilling Our Clients’ Dreams

What’s your purpose? Become a millionaire? Become the leader of an empire? Become president of the United Nations? Perhaps it’s to gain freedom from a 9 to 5 job, get healthy, or simply reduce stress in your life? Maybe it’s to reduce world poverty, fix climate change, or champion justice for all? Whatever it is, […]

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Don't let Mr Procrastination Stop You Writing - image of Mr Procrastination Cat

Don’t Let Mr Procrastination Stop You Writing

How much copy do you write in a day? 100 words? 1000 words? 2000 words? Imagine writing 2000 words every day for a year. How would that affect your ability to write? Any idea? Let me tell you. You’d become a better writer. Why? Because you’d be bored stiff writing 2000 meaningless words every day […]

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