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Science of Copywriting Weekly Newsletter Issue 48

You may have noticed I’ve been writing a number of four-part mini-series in the Science of Copywriting group recently (up till then, every post was a one-off). This week was slightly different in that although the pieces were one-offs, they were connected by a common theme (that happened as an afterthought once the first draft […]

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Science of Copywriting Weekly Newsletter Issue 47

Two things this week. Firstly, the climax to last week’s mini series on how to get unstuck (which starts in the very next paragraph), and secondly, the first update on the trials and tribulations of writing and selling a book – warts and all (as announced in the Science of Copywriting Facebook group on Thursday). […]

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Science of Copywriting Weekly Newsletter Issue 46

Welcome to issue 46. If you’ve been reading along in the Science of Copywriting group, you’ll be aware that last week was all about The Blame Game. I kicked it off by talking about ourselves and how we sabotage everything we do when we start blaming people (it’s been the downfall of every dictator and […]

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Science of Copywriting Weekly Newsletter Issue 45

This week we looked at The Problem Framework. The world is full of problems. Our job as copywriters is to frame every problem as not only fixable, but fixable Easily, Affordably, and Timely (EAT). If you haven’t read the complete series, do yourself a favour and do it now before you continue reading this week’s […]

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Science of Copywriting Weekly Newsletter Issue 44

If you’ve been following me for any length of time, you’ll know I love to put together mini-series on different copywriting topics, and this week was no different – all the links are below, so if you missed any, now’s the time to read them (especially if you’ve ever been into owning an S Type […]

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Science of Copywriting Weekly Newsletter Issue 43

Thank you for all the amazing feedback last week. It was pretty unanimous. You found me through Facebook either by a recommendation or from a search. I suppose it was obvious in hindsight, but isn’t that always the case? Most businesses take it for granted and never ask their customers how they were found (and […]

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Science of Copywriting Weekly Newsletter Issue 42

As it’s issue 42, let’s look at the answer to life, the universe, and everything. Starting with life, what is it? Any idea? I know I hadn’t a clue until I started thinking about it. Here’s my conclusion. Life is a human made concept. We needed something to label it because one day, one of […]

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Science of Copywriting Weekly Newsletter Issue 41

If you read Saturday’s piece called “Fit Test”: (https://www.facebook.com/groups/scienceofcopywriting/permalink/1233828423614760/) you’d know what today’s newsletter is going to be about (I’d urge you to read it first if not). We all talk about success as though it’s the answer to everything. “As soon as I’m successful, all my woes and worries will disappear.”. We forget that […]

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Science of Copywriting Weekly Newsletter Issue 40

How do you know if a particular phrase is a cliche? Here’s the definition of cliche in Google: “a phrase or opinion that is overused and betrays a lack of original thought” (which is why cliches tend to make copy sound sucky). Hmm. Totally useless. We reuse common phrases all the time, but that doesn’t […]

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Science of Copywriting Weekly Newsletter Issue 39

If you’ve been following along with this week’s posts in the Science of Copywriting Facebook group, you’ll know I’ve just finished a 3 part series on getting clients (it’s a far bigger topic than these 3 parts can possibly cover, but they will give you ideas, some of which you may not have thought of […]

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