You may have noticed I’ve been writing a number of four-part mini-series in the ...

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Two things this week. Firstly, the climax to last week’s mini series on how ...

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Welcome to issue 46. If you’ve been reading along in the Science of Copywriting ...

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This week we looked at The Problem Framework. The world is full of problems. ...

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If you’ve been following me for any length of time, you’ll know I love ...

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Thank you for all the amazing feedback last week. It was pretty unanimous. You ...

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