Category Archives for Newsletters

Science of Copywriting Newsletter Featured Image

Science of Copywriting Weekly Newsletter Issue 18

Have you heard about UST (Universal Sales Theory)? I’ve been searching for and developing the idea of a universal sales theory since 2009 after deciding that the only thing that mattered in business was marketing (it took me 30 years in business to figure that out). Without marketing, nothing happens – nothing at all. Simply […]

Continue reading
Science of Copywriting Newsletter Featured Image

Science of Copywriting Weekly Newsletter Issue 17

Every newsletter you’ll have read in the last few days probably started with something like: “Welcome to our first newsletter/email of 2020”. So this one does too. I don’t know why we feel the need to do this, but I suspect it’s because it feels like a legitimate reason to ask for someone’s attention. I […]

Continue reading
Science of Copywriting Newsletter Featured Image

Science of Copywriting Weekly Newsletter Issue 16

This is the final issue for 2019. Next time you hear from me it will be 2020. Speaking of which, let’s rip apart the 20/20 Vision myth. Although it’s just a scientific measurement for clarity, the strong association with marketing makes it an obvious metaphor (just like Blue Ocean Thinking). Anyone can create these, and […]

Continue reading
Science of Copywriting Newsletter Featured Image

Science of Copywriting Weekly Newsletter Issue 15

As many of you may know, ProCopyClub 2020 is taking on new enrolments (https://procopyclub.com) and one of my tasks was to outline its Features, Advantages, and Benefits (or FAB) for the sales page (which is a work in progress by the way). Some years ago I was at a marketing retreat in San Diego and […]

Continue reading
Science of Copywriting Newsletter Featured Image

Science of Copywriting Weekly Newsletter Issue 14

If you’ve just joined the Weekly Newsletter, you’re in for a treat. Saturday’s post described the benefits of the world’s most powerful formula. A formula that’s been used forever. A formula that transforms the lives of not just the person using it, but everyone who comes into contact with it. I asked the question what […]

Continue reading
Science of Copywriting Newsletter Featured Image

Science of Copywriting Issue 13

A couple of thousand years ago a new language was born. It changed the world back then, and has been doing so ever since. It’s the language of politicians, publicists, and persuaders. It influences everyone who comes into contact with it. It has started and ended wars. It has divided countries and brought them back […]

Continue reading
Science of Copywriting Newsletter Featured Image

Science of Copywriting Newsletter Issue 12

There’s some useful stuff for people starting out in the copywriting business this week including “No Surprises” and “What Is It?” Links below. But before you do that… Ever struggled to get something done? You know, procrastination? The one thing that stops ALMOST everyone from getting ahead? – even when you’ve got a strong desire […]

Continue reading
Science of Copywriting Newsletter Featured Image

Science of Copywriting Newsletter Issue 11

This week saw the launch of my new Facebook group in the Science of Copywriting family. It’s called Copywriting Questions. If you’ve got any burning questions about the industry, post them in the group (link below). The first question we had on there was “What is the BIG IDEA in terms of copywriting?”. If you’ve […]

Continue reading
Science of Copywriting Newsletter Featured Image

Science of Copywriting Newsletter Issue 10

Welcome to our 10th issue of the Science of Copywriting Weekly Newsletter. If you’ve only just joined and would like to see the archives, let me know. Just hit reply and say something like ‘Archive please’. If I get any responses I’ll get it done by next week. ​If you’ve been struggling with self-discipline (you […]

Continue reading
Science of Copywriting Newsletter Featured Image

Science of Copywriting Newsletter Issue 9

On Monday I’m posting a short article in Science of Copywriting on the  most important rule of my life – that it’s a game. Without this fallback position, everything would become too stressful. I call it a mindset, but mindsets are fleeting things – something the experts forget to mention. We all have different ways […]

Continue reading