Category Archives for Newsletters

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Science of Copywriting Weekly Newsletter Issue 42

As it’s issue 42, let’s look at the answer to life, the universe, and everything. Starting with life, what is it? Any idea? I know I hadn’t a clue until I started thinking about it. Here’s my conclusion. Life is a human made concept. We needed something to label it because one day, one of […]

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Science of Copywriting Weekly Newsletter Issue 41

If you read Saturday’s piece called “Fit Test”: (https://www.facebook.com/groups/scienceofcopywriting/permalink/1233828423614760/) you’d know what today’s newsletter is going to be about (I’d urge you to read it first if not). We all talk about success as though it’s the answer to everything. “As soon as I’m successful, all my woes and worries will disappear.”. We forget that […]

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Science of Copywriting Weekly Newsletter Issue 40

How do you know if a particular phrase is a cliche? Here’s the definition of cliche in Google: “a phrase or opinion that is overused and betrays a lack of original thought” (which is why cliches tend to make copy sound sucky). Hmm. Totally useless. We reuse common phrases all the time, but that doesn’t […]

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Science of Copywriting Weekly Newsletter Issue 39

If you’ve been following along with this week’s posts in the Science of Copywriting Facebook group, you’ll know I’ve just finished a 3 part series on getting clients (it’s a far bigger topic than these 3 parts can possibly cover, but they will give you ideas, some of which you may not have thought of […]

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Science of Copywriting Weekly Newsletter Issue 38

Imagine walking into any company and letting them know with full confidence you can improve their marketing performance – and guarantee it with real proof (not promises like most people do – a promise is just a promise, proof is the real persuader). But better than that, imagine what it would do to your OWN […]

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Science of Copywriting Weekly Newsletter Issue 37

I spent the best part of last week editing the ICA Getting Started series, expanding and improving it, especially the final part, which now goes into more detail on ProCopyClub. If you’ve already been through the series, it’s worth another read (regardless of whether you decide to join the ICA or not). What I describe […]

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Science of Copywriting Weekly Newsletter Issue 36

A couple of week’s ago, I got a call from a good friend. He was stuck – and it had very little to do with copywriting (actually, it had everything to do with copywriting, but that was only on the surface). Every day, from the day we’re born, we make changes in our life. We […]

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Science of Copwriting Weekly Newsletter Issue 35

How many headlines have you read that promise to reveal the Secrets to Success? And what about books? Read any of them? How was it for you? Are you now successful? I hope so (you won’t be needing anything more from me at least). Or was there something missing? Maybe they forgot to mention the […]

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Science of Copywriting Weekly Newsletter Issue 34

You cannot sell anything if there is no desire for it. It doesn’t matter if there’s a need, it’s desire that motivates. Let’s take the strongest need of all, food (there’s more on that in the first link of the week below). We all have a need for food. As the need increases we start […]

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Science of Copywriting Weekly Newsletter Issue 33

There’s a growing and very recent phenomenon going on in Facebook. People are joining a certain type of group in their thousands. And I don’t mean in, say, a week, I mean in a matter of hours. It has nothing to do with celebrities, trending news, disasters, cats doing tricks, or any of the usual […]

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