Category Archives for Positioning
How To Stand Out In A Crowded World Of Copywriters
If we’re the same as everyone else (because of our tribe mentality) it’s impossible to stand out. But stand out we must. We think of ourselves as copywriters because that’s the label that’s been chosen for our profession. But just like any other profession, whilst it’s true we do what it says on the tin […]
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Catalysing Statements Grow Businesses
One way you can help your business is to create what Mutual Capital VC CEO Rick Sapio calls a ‘Catalysing Statement’. It’s more than a sound bite. It’s the reason a business exists. It’s a single statement that gets everyone excited. It pulls all the stakeholders together into a single mission. It talks to customers […]
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Value vs Cost for Attracting New Clients
One problem most of us suffer from is feeling undervalued (the V in the WEVL acronym – see https://www.facebook.com/groups/scienceofcopywriting/permalink/1001723616825243/). It matters because the easiest way to sell our services is through value not cost. We move our clients away from thinking about how much it will negatively affect their wallets, to how much it will […]
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What You Put Out As A Copywriter IS Your Image – Take Care With It
Everything we put out in the world represents us, what we do, how we sound, what we stand for. I’ve said that often enough, but I know most people fail to act on it. Being a pro copywriter means actively living out every part of that sentence. If you send out a pitch with spelling […]
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