Category Archives for Selling

How To Sell Using Words Alone Part 3 [Copywriting Guides]

How To Sell Using Words Alone Part 3 [Copywriting Guides]

In parts 1 and 2 of this series on selling, we learned the obvious – nothing happens without action. I know, I know! It’s not just selling of course, it’s everything. You cannot just “think and grow rich”, you have to act too – Napoleon Hill didn’t just think and grow rich, he spent years […]

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How To Sell Using Words Alone Part 2 [Copywriting Guides]

How To Sell Using Words Alone Part 2 [Copywriting Guides]

In part 1 of this series on selling, we dipped back to the dawn of civilization, where pictograms and grunts were the only means of passing information (as far as humans were concerned at least). Other animals developed different ways of course – ants and bees being great examples of collaboration and information sharing. What’s […]

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How To Sell Using Words Alone Part 1 [Copywriting Guides]

How To Sell Using Words Alone Part 1 [Copywriting Guides]

This week’s mini series is on selling. But not any old selling, selling using words alone. That sounds like a big claim. Why? Because most of us have a strong need to sell whatever it is we’re in business to sell, and if someone comes along with a mini series claiming a) it’s possible to […]

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How To Sell More Stuff – The Importance of Desire Part 4 [Copywriting Guides]

How To Sell More Stuff – The Importance of Desire Part 4 [Copywriting Guides]

In parts 1, 2, and 3 of this series on desire, we’ve looked at it from the prospect’s point of view. What is it about desire that makes people want to buy things? We ended up with passion – an extreme form of desire, and that if we move people into a passionate state of […]

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How To Sell More Stuff – The Importance of Desire Part 3 [Copywriting Guides]

How To Sell More Stuff – The Importance of Desire Part 3 [Copywriting Guides]

What’s the difference between desire and passion (and why does it matter)? We know we can’t sell anything unless there is at least a spark of desire from our audience (or client, or customer, or prospect etc.). Why? Read the first two parts of this series on desire: But what about passion? Here’s Google’s definition: […]

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How To Sell More Stuff – The Importance of Desire Part 2 [Copywriting Guides]

How To Sell More Stuff – The Importance of Desire Part 2 [Copywriting Guides]

If you can’t sell anything where there’s no desire, how do you go about creating it? The simple answer is you don’t (see part 1 of this series). The complicated answer is you can’t. Let’s take an extreme. If you have no desire to go big game hunting, then nothing on this planet will convert […]

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How To Sell More Stuff - The Importance of Desire Part 1 [Copywriting Guides]

How To Sell More Stuff – The Importance of Desire Part 1 [Copywriting Guides]

It’s said that without desire, nothing happens. So this week’s mini series is about where it comes from, how to increase it, and what to do with it when you have it (eg. sell loads of stuff). It’s likely that the paragraph above achieved some (or even all) of what it promised, after all, it […]

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The Ultimate Selling Machine Part 4 [Copywriting Guides]

The Ultimate Selling Machine Part 4 [Copywriting Guides]

Did you write your list from yesterday’s post? (go here to read the first 3 parts of this mini series if not: https://scienceofcopywriting.com/selling/the-ultimate-selling-machine-part-1-copywriting-guides/) Here’s what you may have written: “Right now I’m reading this post in the Science of Copywriting group. I’m hoping to learn something I didn’t already know about copywriting.”. You may have […]

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The Ultimate Selling Machine Part 3 [Copywriting Guides]

The Ultimate Selling Machine Part 3 [Copywriting Guides]

If you’ve been following along this week, you’ll have learned some interesting stuff about mindset and how to view customer acquisition. If not, I suggest reading the first two parts before continuing. Here’s the link to part 1: https://scienceofcopywriting.com/selling/the-ultimate-selling-machine-part-1-copywriting-guides/ Nothing happens without change. If you’ve been through the ICA Getting Started series, you’ll know that’s […]

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The Ultimate Selling Machine Part 2 [Copywriting Guides]

The Ultimate Selling Machine Part 2 [Copywriting Guides]

Every business struggling to find customers is in a battle with itself. As mentioned in Monday’s post, the more we think we need customers, the less our customers think they need us. So the first part of our Ultimate Selling Machine is mindset (I wish there was a less cliched word). To do that, we […]

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