As some of you know, I’ve been analysing sales funnels and it’s quite obvious which ones are working, why they work, and what makes the difference.
For example, a recent funnel selling a crypto course for beginners users a standard email sequence format most of us would recognise.
It’s being sent out to the vendor’s list only (I haven’t seen a single ad for it, let alone any remarketing via custom audiences – that’s odd – maybe it breaks too many advertising policies).
The email campaign started on the 9th November and ended 25th November 2020 (which is today as I write this).
The first email reminds readers that the vendor mentioned crypto investing in a Facebook post a couple of weeks ago, and hits home with a simple message: “Bitcoin has risen to $14k+”.
The headline of the email forecasts that it will hit $100k+ and that this is part 1 of a crypto update series.
It uses the Facebook post element as a reason for stating how many people commented on it that they were searching for some really easy way to understand and buy crypto.
It then goes on to say that that’s what this series is going to do (a simple example of futurescaping).
In short, we’ve got an outrageous headline claim, proof that it might be possible, an update on a post about it, and FREE help to get the reader started.
There are 10 emails in the sequence (so far anyway). The initial five were sent on consecutive days, and they did two things: first, they built heavily on proof (an increasing bitcoin price and acceptance by certain financial institutions – this is strong).
Second, there’s a webinar coming up with (would you believe it) an expert on this exact topic.
The fifth email then pushes the crypto membership the webinar is selling and adds a bonus from the affiliate – because that’s what this promotion is – an affiliate offer (all pretty standard stuff so far).
At this point there’s a 6 day gap. No reminders. None of the usual “just hours to go, GET IN NOW or lose forever…” etc. (this is odd, why no pushing…).
So today I checked if the original offer had expired and sure enough it had. On moving the mouse pointer out of the window, an exit popup appeared. I clicked it, and you can still get the original offer if you act fast (so much for integrity).
But that’s not the real point. Find out what happened next in part 2.
PS. Sorry to end this with a cliff-hanger, but I realised it’s getting rather long for a single post.
PPS. If you go to this post, you’ll find more on another aspect of this offer – Outrageous Guarantees
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which helps copywriters learn more about copywriting and the copywriting industry around the world.
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