Copy Must Delight And Entertain

Our job is to delight and entertain. When we do that we win. Why? Because people are more than happy to pay for both. If I can write copy that delights, entertains and includes a buy button, then it’s a win-win.

How do you delight? Well, first ask what makes you yourself beam with happiness? What turns you on? What makes you want more?

If your copy fails to do that to your prospects, then it has no chance of success. Think about that every time you write some copy.

Get Notified

Get early bird notification when the Ogilvy 38 Elements book is published

This list will only EVER be used to let you know about this new book. We NEVER spam. Take a look at our Privacy Policy for more info.


Tags


You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>