Our job is to delight and entertain. When we do that we win. Why? Because people are more than happy to pay for both. If I can write copy that delights, entertains and includes a buy button, then it’s a win-win.
How do you delight? Well, first ask what makes you yourself beam with happiness? What turns you on? What makes you want more?
If your copy fails to do that to your prospects, then it has no chance of success. Think about that every time you write some copy.
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting. The Science of Copywriting family is my way to give back to the world and teach people how to write better sales copy and run better businesses.