Every word matters – or does it?

The most common copywriting mistake I see (from a grammar point of view) is the use of an article (e.g., an ‘a’) in front of certain words.

Grammar checkers fail to pick these up because some of them are perfectly fine (they’re just not fine in our industry).

Here’s a couple of examples: “I can write a great copy for you…”; “Here is a text that will help…”.

The second most common mistake is to pluralise those words (copies, texts, contents, etc.).

Again, they’re all acceptable as words, they just don’t mean what the copywriter intends.

These mistakes tell prospects two things:

a) the writer is not competent, and

b) the writer is not prudent.

PS. Another  bug-bear of mine is ‘softwares’.

PPS. Am I being too pedantic? What do you think?



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  • I am constantly amazed at the number of typos and grammar errors I regularly see from copywriters. Present company excluded, of course!

    Emails, blogs, online courses about becoming a copywriter—they’re all full of errors. You don’t need to be a grammarian to be an effective copywriter, but a professional should be able to supply error-free copy.

    Like yourself, perhaps I’m too pedantic, but once I notice an error, it bumps me, and I immediately start looking for other errors rather than focusing on the intended message.

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}