Fools Know The Price Of Everything And The Value Of Nothing [Copywriting Tips]

If you’re talking with a prospect and the first thing they ask is your price, it’s very unlikely to end well unless you’re selling a commodity at below commodity prices. Years ago I ran a pay per click advertising campaign for a colleague and their first question to me was “how much is this going … Continue reading Fools Know The Price Of Everything And The Value Of Nothing [Copywriting Tips]