Years ago I experimented with a vision board. I made a list of what I wanted, then found pictures of all the items and ‘pinned’ them to a virtual board.
One of those items was an S Type Jaguar. I got one some years later (after I’d forgotten all about the vision board).
I’d set a vision in my mind of something I desired, and sure enough, it happened. There is nothing mystical about this. No SECRET. No law of attraction. Just desire.
The more I thought about an S Type, the more I wanted one (I also started seeing them everywhere).
Our job as copywriters is to create visions like that for our audience. We want them to picture what they COULD have. We want them to know what it feels like to own that thing we’re selling.
Keep that in mind when you write your next piece of copy.
PS. Part 2 of this continues here: https://scienceofcopywriting.com/copywriting/build-desire-through-enhancement-sell-more-copywriting-tips/
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which showcases copywriting and copywriters to the world.
No Intent No Sale [Copywriting Tips]
No Context No Chance [Copywriting Tips]
Build Desire Through Enhancement. Sell More. [Copywriting Tips]
How Not To Suck Part 2 [Copywriting Guides]
How Not To Suck Part 1 [Copywriting Guides]
What’s An Offer? [Copywriting Knowhow]
The Problem Framework Part 4 [Copywriting Guides]
The Problem Framework Part 3 [Copywriting Guides]