In any given situation you’re either the expert or you’re not. The expert explains how things work. The expert knows more than the non expert.
The non expert will never successfully challenge the expert because the expert ensures they are positioned as the expert in the first place.
As a successful copywriter, the sole goal is to become the expert. Experts control their destiny. Non experts are always employees (it makes no difference whether you have a job or run your own business).
Ignore people who say things like “never trust anyone who calls themselves an expert”. The people who do this are non experts and usually envious of the expert.
There are unlimited positions for experts, and we’re all experts at something (this is why nature creates us – it needs new experts to keep the species alive).
Never give up being an expert copywriter. Just do it every day. When you do, you become. And when you become, you can get what you want.
PS. The point of the title of this post is to BE an expert copywriter, you need to write and write and write. You cannot BE anything without doing the thing you want to be. Hope that makes sense.
PPS. If you want some help with that, then join my Facebook group Science of Copywriting, and if you need a copywriting course to help you do this day by day over 52 weeks then https://procopyclub.com/start is what you need.
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which helps copywriters learn more about copywriting and the copywriting industry around the world.
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