Were you born to write? Are you a born writer? I wasn’t, and yet here I am.
Were you born to run your own business? Are you a born entrepreneur? I wasn’t, and yet here I am.
Anyone, and I mean anyone, can become a copywriter, just like anyone can become a brain surgeon. You just need three things in place (in the following order):
For me, the motivation to run my own business was easy. I HATED working for anyone else (I left school at 16). I’d had numerous jobs from working in a furniture warehouse, to helping in a fibreglass factory, to delivering newspapers (and everything in between).
I lasted no more than a few months at any one of them. I was lazy, unmotivated and drank too much.
By the time I was 23 I’d had enough. I had a motorbike and no money. So I started a courier business (way before the internet came along). I spent 100% of my time working on building it and it took off (as it will for you if you do the same).
It took me 5 more businesses before the idea that I could actually write took off, so I wrote a book called Accounting for Everyone (my last two businesses were in the accounting software industry).
That book got the attention of an investor and I got a 6 figure investment for a new company. No one knows what will happen in the future, so giving your future a helping hand by being proactive in your business will always give you an edge.
It took another decade before I realised my writing was actually OK. I simply hadn’t thought about it. I’d just written stuff every day (no journal or anything back then, just lots of software manuals, the odd advertisement, flyers, exhibition stuff, and most of all, letters and replies to prospects and customers).
Then one day I woke up and realised that MARKETING was what I loved. And furthermore, the writing side was what turned me on. That was the point at which I decided I wanted to BE a copywriter.
The motivation to write didn’t happen overnight (or even over a decade). It was a slow gradual realisation that I got satisfaction from the reactions my writing had on people (they bought stuff – not all the time, but just enough to give me confidence and keep the wolves from the door).
I had the time because my income came from my business (if your only income is from a job, stay with it until you’re ready to go on your own).
And I certainly had the dedication, there was no way I was going to go back to working for the man again (and I’ve been close to having to on many occasions, when things get tight, you dig in and recover, confidence is your best friend, encourage it).
The ICA 6 Part Getting Started mini-course will help you think about your next steps. If you haven’t subscribed yet, do it today. It’s free right now, and at the end of it I’m going to do all I can to get you to join the ICA, which I’ve created to help ALL of us become the best we can be in the world of copywriting.
PS. I rarely plug anything at the end of these posts, but this one is too good to miss. Go here: https://InternationalCopywritersAssociation.com
PPS. This post took 45 minutes to write plus two 10 minute editing sessions. It came straight from the heart and was written in one go. The more you write about your own experiences in the world, the better the writer you will become.
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which showcases copywriting and copywriters to the world.
How Not To Suck Part 2 [Copywriting Guides]
How Not To Suck Part 1 [Copywriting Guides]
What’s An Offer? [Copywriting Knowhow]
How Not To Win Customers [Copywriting Experiences]
How To Get Unstuck Part 4 [Copywriting Guides]
How To Get Unstuck Part 3 [Copywriting Guides]
No Intent No Sale [Copywriting Tips]
No Context No Chance [Copywriting Tips]