In the final part of this niche selection mini series, we’re looking at lucrative niches that anyone can go after.
These niches always bring a return on investment – assuming these three things: 1) you know how to write persuasively, 2) you know who your audience is, and 3) you know how to negotiate.
If you have no idea about any of those, then [PLUG ALERT] get yourself a copy of my book “COPY” at any branch of Amazon – search “copy quentin pain” and it will show up (and if you’re one of the few who have got it, let me know in the comments if you found it useful or not).
There are an infinite number of niches, but at first sight, you’d be forgiven for thinking it’s limited in some way. It isn’t. Pick up any object you see around you, and I can guarantee there’s not just one niche for it, but a massive number.
Let’s take paper. Everyone has one or more pieces of paper scattered about within their reach. That may be in the form of a book, which is a massive niche – one that spawned the fastest growing company in the history of the world – Amazon.
Or it could represent the paper manufacturing industry, or the electronic font industry, or the magazine industry, or the forensic handwriting industry, or the paper airplane niche, or, or, or, you get the idea.
But none of that is useful without knowing two things: 1) is it lucrative?, and 2) is there enough interest? (don’t worry about niche’s being overcrowded for whatever reason – none are – the world is always expanding).
So let’s take them both together – is it lucrative and popular? Google will answer that in a microsecond. Type your niche’s name into Google with the word ‘buy’ before or after it and see what comes up in the ads (e.g., “buy books” or “buy iphone”).
If there are no ads, forget it. If there are only the standard 4 ads above and below the organic results, it’s an OK niche (if there are less than 4 ads, it’s probably not a good niche).
But if there are also Google carousels or Google shopping results along with the standard ads and organic listings, then you know this particular market is lucrative and popular (meaning there’s money in it and people are willing so spend money to generate more).
Which means that the world is truly your oyster (assuming you’ve read parts 1 and 2 of this series and have been stuck on finding a good niche).
Don’t stop at just looking what’s around you for inspiration though. Go through every room in your house and think about each object. Do the same when you go out (also look at the stuff in your car if that’s how you travel).
Look at the stuff in the shops you visit too. Look at the variety of shops you pass along the way. Listen to your feelings as you make a note of each one – do they perk you up? Make a note of those that do, then search Google again.
Now, there’s one reason this won’t work, and that reason is good ‘ol procrastination. If you suffer from that. Go here: https://scienceofcopywriting.com/?s=procrastination
PS. Let me know of any weird niches you uncover (like the goat niche that Dave Montore mentioned in a comment from an earlier post in this series).