Google trends is excellent for spotting rising keywords (and using that to help clients with their next campaign – thus positioning you as a good researcher AND someone who knows what they’re doing when it comes to business growth).
One of the places I subscribe to is a site called Muck Rack. Sounds utterly spammy (and yes, like most people I judge every book by its cover – but then go and take a proper look), but is actually a rare and excellent news site for journalists.
Every story they cover is in-depth. Meaning they actually do the work journalists used to do years ago before the world discovered click-bait and propaganda machines.
And now they’ve got a new tool for tracking trends (and no, even though today is 1st April, this is real). If you want to see what a viral word looks like, enter ‘coronavirus’.
You can also compare words, so try ‘covid’ and you’ll see why using the term coronavirus attracts more attention.
Where Google Trends gives you a ‘popularity figure’ for how well something is trending, the Muck Rack version gives you actual article numbers (don’t bother trying to use coronavirus to go viral – the competition is, erm, global – sad though that is).
It also tells you who are the top trending journalists and outlets. This is useful if you’re researching a topic.Here’s the link: https://muckrack.com/trends/
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which helps copywriters learn more about copywriting and the copywriting industry around the world.
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