In part 1 of this How To Shine series, it becomes obvious we either stand out or we shrink into oblivion.
But standing out only works well when we do it with abandon. That is, we reduce our expectations to zero.
What are expectations? They are all the things that are beyond our control. We expect it, but we have no way of guaranteeing it.
We let people know what we do and that what we do is unique to us. We also let them know that the reason we do what we do is because there’s no other way.
This is fine of course, but having done that, we tend to look for confirmation from others that this is somehow OK to do.
We’re not content with being who we are unless others confirm it for us. It’s how we are (well, most of us). There are two sides to this when it comes to copywriting.
The first is confirmation that what we’re doing is working. If we want clicks, likes, or other interactions, we need to track the results to prove we got them.
The second is confirmation from those we respect that we’re doing OK. This is the part that’s problematic. It’s the part that shows our weakness.
In our heart of hearts most of us know if what we’re doing, is OK, yet despite that we still seek reassurance.
To shine, we need to boldly go where others daren’t. We need to show the world what we’ve got without caring whether the world approves.
If we go bankrupt over it, so be it. We’ll have made a mark one way or another, which is the only confirmation we need.
But if we win. Well now we’re shining.
PS. And even if we do fail, the world hasn’t changed, it’s still waiting patiently for us to prove ourselves again. Never give up. Go to part 3 here.
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which helps copywriters learn more about copywriting and the copywriting industry around the world.
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