Did you make your list from part 2 of this series? We know the top attribute is to commit to being committed (see part 1) because it’s the only way to get something started. Also, being committed to commitment is an easy step to take because all you have to do is say it.
When I started the Science of Copywriting Facebook group, I committed myself to looking after it for at least a year. I knew it would take that long to have any chance of turning into a habit.
It’s now been 3 years, 5 months, and 14 days since I wrote the first post. I wrote 1007 daily posts until 5th February 2020, then 4 per week from that point on, bringing the grand total so far to 1,151 articles.
I’ve found it to be the most satisfying thing I’ve ever done. But it wouldn’t have happened if I had not chosen to commit to doing it in the first place.
I started 2 further groups as the brand grew with a combined total of 53,930 members as I write. But if you’re new here, you need to know it happened organically from zero and grew extremely slowly, but growth wasn’t the point, habit forming was. To be a writer means writing consistently, that’s what I committed to once I’d made the decision to commit to commitment.
That makes writing on a regular basis the second item on my personal list of attributes to get what I want (#1 commit, #2 write). If you’re struggling to get what you want, it’s probably because you haven’t yet fully committed to getting it (people who fully commit get what they want – you’ll see why in part 4 of this series).
For now, implement the next step in your list (or the first if you haven’t yet made your commitment). To do that, you’ll need to create a simple plan. Here’s mine for the Science of Copywriting:
“I commit to write a piece on copywriting, life, and business, every single day, come what may, for at least 1 year.”
If I told you that by doing this, in 3 years time you would have 50,000+ people following you and all it would have cost you is an hour a day, would you do it? How strong is your desire?
PS. I talk a lot about the level of desire because desire is how we increase conversion rates with copy as well. Look out for part 4 tomorrow.
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which helps copywriters learn more about copywriting and the copywriting industry around the world.
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