How To Create The Future Part 3 [Copywriting Guides]

How To Create The Future Part 3 [Copywriting Guides]

By now you know what you really want in life (at least, for the moment) and what makes you unhappy (see parts 1 and 2 if you just got here – link below).

Why is that important? Because the vast majority of people are suffering from the same problem (not getting what they want, and unhappy about it – if what you want and what makes you unhappy are not connected in some way, have another think about it).

If getting what you want is in any way affected by other people, then you’ve got a bigger problem. To get them to change (and help you get what you want) you’re going to need to convince them to change.

But why should they? They’re probably quite happy as they are, so unless you can give them some incentive, you’ll stay stuck.

This is an example of a dichotomy. One side can’t move without the other, and the other is in no mood to move.

There’s a famous paradox created by Zeno in the 5th century BC called the Dichotomy Paradox. Zeno said that if we wanted to get somewhere, we had to start with a step, but that before we took that first step, we must first take half a step, but before we can do that, we must first take a quarter step, and so on.

In theory we’d never make a start because we’d never get to the point where we could. It’s all rubbish of course (but still argued to this day). Taking a step is easy. We move one of our feet.

The trouble is, we can’t force the other person to move one of their feet and meet us halfway. At least, that’s what most of us believe.

Belief is the real problem (the only limiting belief is belief itself). We can believe whatever we want, but it changes nothing. If you believe someone or something else is stopping you from getting what you want, your belief is mistaken. The only thing stopping you is you.

If you want to be a great copywriter, start writing copy (and do it, and do it, and do it). If you want to be the richest person in the world, start right now. Save every penny you can. Work your butt off till you start earning more than you’re spending.

Will it take a lifetime? Of course it will. All things worthwhile do – and if we get there earlier, wonderful, now think about what else you want?

Continued in part 4 below.

About the Author Quentin Pain

I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which showcases copywriting and copywriters to the world.

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