How To Get Unstuck Part 1 [Copywriting Guides]

When we’re stuck we have no idea what to do. That is the definition of being stuck. Yet there are an unlimited number of things we can do at any one time, so why do we get stuck in the first place?

Here’s a better question. Would you like a boiler plate method to get unstuck every time it happens?

And to go one step further, what about a boiler plate method to get your prospective clients unstuck too (and get them drooling over every word you’re about to say)?

If you replied yes, then I have succeeded in doing just that. But don’t fret over my glibness, this is nothing special, just me using First Principles – your new secret weapon in the war against ever being stuck again.

This is part 1 of my new mini series on First Principles – Your New Secret Sales Weapon. To make sure you never miss another episode of any of these mini series, make sure you subscribe to the Science of Copywriting Weekly Newsletter.

The problem with being stuck is the word stuck itself. It is finite. Once we’ve decided we’re stuck, we’re, well, stuck. There is no hope. The opposite of stuck is unstuck, but that tells us nothing.

The method of first principles starts by getting us to look deeper into whatever it is we want to understand. I start by asking the question “what is stuck?”. And one thought springs to mind immediately. Being stuck is a PROBLEM.

From this one observation, I become unstuck. Why? Because EVERY problem has a SOLUTION. I can now move forward because I reframed ‘stuck’. My focus is no longer on being stuck, but finding a solution.

That’s step 1. I realise this is rather broad, but stick with the thinking here. Continue to part 2.



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