Is Your Copywriting Good Enough? [Guide to Copywriting]

If we believe our writing is not good enough, is that enough to make it not good enough? The answer is no. What we believe, and what is reality are different things. This is why knowing beats belief every time.

When we’re stuck it’s because we don’t know. We don’t know if we’re right or wrong, we don’t know if we’re good or not, and worst of all we don’t know what to do about it.

But there’s one thing we do know. We need to change (because not knowing is uncomfortable – the search for the meaning of life being, for many, the most painful unknown of all).

Change only happens when our philosophy changes. If our philosophy on writing is that some people have it and some people don’t, that becomes our belief.

It’s not founded on any evidence other than what’s in plain sight (at any given point in time, some people have [insert anything you like here – money, house, car, success, etc.], and some people don’t).

If we took a snapshot of an earlier period of time, we’d discover much to our amazement, that those people who have it now, did not have it back then (most of them anyway).

Those that became successful made the change. A tiny few were born with it (they had a passion from the day they discovered who they were – or a silver spoon), but the vast majority didn’t.

Some people say they just got lucky, but I’ve yet to meet anyone who just got lucky. It’s easy to concoct evidence of luck though (it’s often said that tech giants like Gates and Jobs got lucky by being born at the start of the personal computer era, but what about the other 36 million people born in the USA in the 1950’s – were they all unlucky?).

Life is not that simple. How can it be. Everything is connected one way or another to everything else. If we want to be part of something, we need to strengthen our connections.

If we want to become better copywriters, we need to be with better copywriters (if we want to be educated, what better place than a university full of other people seeking to do the same, and a staff there to help them).

So how do we change beliefs (good or bad) into knowledge? We use the concept of first principles. From there we can create new premises. And from there we create a new world.I’ve just finished reediting the ICA Getting Started series and now put all six parts online. You’ll find plenty of ideas there to help you do all the above. Here’s the link:



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Fancy getting your copywriting offer at the top of probably the best copywriting jobs group on Facebook?

Fancy getting your copywriting offer at the top of probably the best copywriting jobs group on Facebook?
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