How many headlines have you read that promise to reveal the Secrets to Success? And what about books? Read any of them? How was it for you? Are you now successful? I hope so (you won’t be needing anything more from me at least).
Or was there something missing? Maybe they forgot to mention the one missing secret that makes it all work.
Or more likely, you know the reason none of it works is because it’s all just too difficult. These successful people must be born with some success gene – or even more likely, it’s pure luck (maybe no one knows the future, so no one can predict a thing – let alone their own success).
And now we’re getting somewhere. Instead of dreaming on, we have an answer – we cannot predict the future – or, as has been said a million times, we’d all be living that future right now.
What to do then? If there’s no guarantee of success, what’s the point? Why bother? Here’s the answer to that: BECAUSE WHAT ELSE?
What else are you going to do? Do you even enjoy writing? If not, then absolutely definitely find something you do enjoy (you can still be a copywriter if you don’t enjoy writing, just so long as you have an inventive brain and love coming up with ideas – dictate your ideas to someone who does enjoy writing – I say this because there’s a reason you’re here).
What if English is not your native language? This is a BIG problem for many. There’s a belief that copywriting is the exclusive property of Native English Speaking Countries.
Why? Because apparently, the English speaking West is somehow more affluent. If enough people get together and start broadcasting a message about affluence, it doesn’t take long for everyone to believe it (and thus whole societies are transformed).
Every business in every country on our planet needs copywriters who write in their localised language. If your native language is Russian, start with Russia. You already have a head start over native English copywriters (they do not know the culture or accepted idioms – and that’s just the start of their problems).
Use ALL your assets. If you know a lot about a specific market, check out that market in your country. Why shoot yourself in the foot by competing with people who are already experts in that specific market in their country? (there’s plenty of time to expand into that market when you’ve conquered your own).
In one of my businesses I got delusions of grandeur. We were selling in our local market (the UK) with no problem at all. On the basis of that, I decided we should tackle a second language (after English). I chose Spanish because the market is not only huge, it’s global. From there, it didn’t take long to pick a specific country – Mexico (a rising market at the time). And it utterly failed. How was I ever going to compete with the top players in that market who understood the culture (as well as the right words in that language)?
(I’d do it today like a shot if I was still in that industry and the conditions were the same as back then, but I’d create a local team on the ground who understood the needs and wants and knew how to write persuasively in that language).
What does this mean for you? Well it’s about increasing your possibilities of finding and taking on clients. And that’s what last week was all about. If you didn’t get a chance to read through the posts, that’s a great place to start. Read on:
Last week was kind of special. It was a four article series to help you understand just why it’s so hard to get clients (no one ever said it was easy except scammers trying to rip us all off – and by that I mean those who make false promises and claims).
The links are all in order. Read from beginning to end:
What To Say
With my love,
Science of Copywriting
PS. The International Copywriters Association serves two audiences: businesses looking for copywriters, and copywriters looking for business.
For copywriters, it also includes access to my 52 week mentoring program and task-driven copywriting course ProCopyClub. All full members of the ICA go through ProCopyClub first. This is done to ensure standards are met.
It’s very early days for the association, and right now is the best time to join as an Associate Member and get the training. There will never be a better time to do that. Here’s a direct link to the enrolment page: