The best way to start any piece of copy is with a strong promise of what’s to come. And as long as that promise fulfils something the reader is after, they will continue to read.
I hope what follows fulfils that promise with you.
Welcome to the first edition of the Science of Copywriting Weekly Newsletter.
As you know, every day I add something new in the Science of Copywriting Facebook Group to help people learn about copywriting.
Then on Sundays, I add the links to that week’s daily posts so people can catch up with anything they missed. So why the newsletter then?
I can’t see anything happening to Facebook, but who knows what will happen in the future? This newsletter will ensure we stay in touch.
Right now, Facebook are actively supporting groups and you most likely joined because Facebook suggested it when you were browsing other similar groups. Here’s some stats.
684 people joined in the last 28 days. The graph shows an exponential rise. It was months before I reached the first 100 members. I had no expectations.
I started it on the 8th May 2017 with the single goal of writing a new and useful piece every day.
That’s a total of 864 articles to date.
Here’s some stats I randomly pulled out of the bag:
In August 2017 I wrote a total of 3,641 words (that’s around 130 words an article).
In August 2018 it was 6,826
And in August 2019 it was 9,236
I picked August because it was the latest month for which I had 3 years worth of data. The ever increasing number of words surprised me. The more I write, the more I write, and the more I write, the easier it gets.
It only takes one life-changing decision to change one’s life, and for copywriters, that decision is to write often and consistently (this seems to work for everything from fitness to dieting to hobbying to careering to relationships).
Nature is the best guide when it comes to figuring stuff out. Billions of years of consistent creation works.
Anyway, let’s get back to business. If you’re new to copywriting and needing some kind of simple guide, let me know by clicking the link below, and if enough people are interested I’ll put together a no-cost mini course.
Last week, I covered the following topics:
Take a look at any of those and let me know in the comments if they helped in any way. The 80/20 Flaw is the most popular so far, so I republished that on LinkedIn this week and posted it to a couple of marketing groups there too.
That’s one way to spread the message. I’ve just set up a series of tags so I can track the traffic from different sources including LinkedIn. I’ll write something about that later on once I have enough data to analyse it.
You can do the same for your business too, but what’s really useful is being able to offer this as a value-add when pitching for new clients
That’s all for now folks.
Science of Copywriting
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which helps copywriters learn more about copywriting and the copywriting industry around the world.
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