Science of Copywriting Weekly Newsletter Issue 36

A couple of week’s ago, I got a call from a good friend. He was stuck – and it had very little to do with copywriting (actually, it had everything to do with copywriting, but that was only on the surface).

Every day, from the day we’re born, we make changes in our life. We have to at the start because our lives are not our own. It remains that way, more or less until our teens.

Of course, some people get lucky and have parents or guardians that allow them a certain amount of freedom, but even then, get too out of line, and you’ll soon discover your boundaries.

And that’s the problem, they’re not YOUR boundaries. They’re someone else’s.

It’s not surprising it’s like this as we’re born before we can safely be allowed to do our own thing. So it’s really about learned behaviour and survival.

The problem is, we all want to rule our own lives. Our rulers come up with (mostly) arbitrary rules to govern what we can and cannot do, and also, at what age we’re allowed to start doing whatever it is they allow us to do (but always with restrictions of course).

Magically, in a split-second, we move from child to adult (in the eyes of the law – not to mention pretty much everyone we know), and from that point on, certain responsibilities are then thrust on us.

Some of those responsibilities are real (looking after ourselves, paying our way), but most are not (getting a job, working from 9 to 5, getting married, having kids, getting a pension).

They are EXPECTATIONS of our peers, family, friends, and the authorities. So the day you decide to do something (anything) that doesn’t fit with these expectations, is the day you discover the problem.

What can you do about it? That was (and still is) the topic of a series I started in the Science of Copywriting group last week. If you haven’t caught it yet, now’s a good a time as any to do so, which brings us to…

Last Week

If people are raining on your parade, read these in the order they’re listed:





With my love,
Quentin Pain
Science of Copywriting

PS. The ICA is still in its infancy, but behind the scenes it’s growing. More information is being added everyday to help people with copywriting – and to encourage companies of every size to contact us to find good copywriters. If you want to be a part of it, join as soon as you can to take advantage of our charter level rates (and get access to ProCopyClub training – every member has to take this to become a full member and get a place in our public directory). Here’s the link:



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