Think about this. If you were looking for someone to do some work for you, who would you choose?
Depends on the work right? If we’re not sure what we want done, we have zero chance of finding the right person.
That nugget of wisdom represents 99 out of 100 of your prospects (stats 100% made up – but not far wrong in my experience).
That leaves 1% who know EXACTLY what they want. That 1% represents our best prospects (and customers).
I need to make one thing clear though. We’re not talking about selling ourselves as a commodity (we will be beaten into the ground if we position ourselves that way – whether our prospect knows what they want or not).
This is about selling world class copywriting services to people who understand what that means (don’t waste your precious time on anyone else unless you need the money fast).
But here’s the problem. You’re going to need proof, and if you’re just starting out, you have precisely none.
That’s fine. We all started with zero. Some of us got jobs in the industry and built our way up, others branched out on their own, got their first customer, and built their business from there.
But you’re in the best position of all. You know RIGHT NOW who you want to target. You know you can tick the most important boxes from your point of view (the 1% you’re after who understand what you do and can afford you – that’s what makes them the 1%).
All that’s left is to create your world. It’s a world your future prospects will recognise because it’s the same one they’re living in right now.
How do you do that, find out in part 3.