If you’ve been following along this week, you’ll have learned some interesting stuff about mindset and how to view customer acquisition. If not, I suggest reading the first two parts before continuing. Here’s the link to part 1: https://scienceofcopywriting.com/selling/the-ultimate-selling-machine-part-1-copywriting-guides/
Nothing happens without change. If you’ve been through the ICA Getting Started series, you’ll know that’s a premise – and, if it’s success you’re after, it’s the most important premise of all (assuming you’re not getting it).
How do we change? We start with our future. Every aspect of our future starts, and always starts, with now. This moment (and every successive moment that follows).
This is not some pseudo science. It is how our past, present, and future is derived – from everything we do in the moment (and of course that moment can only ever be now).
If at this point, some distraction occurs to you, your future is irreversibly changed. Why? Because no two futures can be the same. What we do now IS our future.
Your task, should you wish to take it, is to come up with a list of things you’re doing right now (or about to do), and figure out how those things are affecting the future you want.
This is the start of the change you need to take if you want something different to what you already have. It’s a tough challenge (like all things that are worthwhile).
More here, one change at a time.
I've spent my working life starting and running a whole variety of businesses, from my first QPL Express Couriers where I travelled over 100,000 miles every year delivering packages on a motorcycle (along with a whole bunch of colleagues) to Accountz.com which made a major in-road in the UK, to ProofMEDIA my current business that focuses on Copywriting and the International Copywriters Association, which helps copywriters learn more about copywriting and the copywriting industry around the world.
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