The Ultimate Selling Machine Part 3 [Copywriting Guides]

If you’ve been following along this week, you’ll have learned some interesting stuff about mindset and how to view customer acquisition. If not, I suggest reading the first two parts before continuing. Here’s the link to part 1:

Nothing happens without change. If you’ve been through the ICA Getting Started series, you’ll know that’s a premise – and, if it’s success you’re after, it’s the most important premise of all (assuming you’re not getting it).

How do we change? We start with our future. Every aspect of our future starts, and always starts, with now. This moment (and every successive moment that follows).

This is not some pseudo science. It is how our past, present, and future is derived – from everything we do in the moment (and of course that moment can only ever be now).

If at this point, some distraction occurs to you, your future is irreversibly changed. Why? Because no two futures can be the same. What we do now IS our future.

Your task, should you wish to take it, is to come up with a list of things you’re doing right now (or about to do), and figure out how those things are affecting the future you want.

This is the start of the change you need to take if you want something different to what you already have. It’s a tough challenge (like all things that are worthwhile).

More here, one change at a time.

Get Notified

Get early bird notification when the Ogilvy 38 Elements book is published

This list will only EVER be used to let you know about this new book. We NEVER spam. Take a look at our Privacy Policy for more info.



You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}