This series is about writing headlines from a meta point of view. Read parts ...

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This week we’re looking at headlines, but not any old type of headlines, I’m ...

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The difference between a spammy headline and a normal headline is what exactly? It ...

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Why do some headlines work and others fail? They align with something of interest ...

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Split testing comes up from time to time, but people forget one thing. Split ...

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In part 1 of this series we looked at some current typical online display ...

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