In part 1 of this series we talked about the holy grail of persuasion ...
- Home
- |
- Tag: wants
In part 1 of this series we talked about the holy grail of persuasion ...
Needs and wants are at the heart of all copy. If your copy doesn’t ...
There’s a whole bunch of things we know. For example: we know about needs ...
Sometimes what your client wants isn’t what they need. So you have a choice. ...